Description
SWOT ANALYSIS OF EDITORA FTD BRAZIL
Editora Ftd Brazil
Parent Company
FTD Brazil
Category
Printing & Publishing
Sector
Media and Entertainment
Tagline/ Slogan
-
USP
Best Educational content
STP
Segment
All educational oriented publishing
Target Group
Educational material for all segments
Positioning
Best quality teaching material for all academic purposes
SWOT Analysis
1. FTD specializes in a wide range of text books and learning materials, including pre-school; technical training at middle school level (with FTDtec) 2. The company is one of many businesses run by the Marist Province of South-Central Brazil (PMBCS), which covers the states of Goiás, São Paulo, Mato Grosso do Sul, Paraná and Santa Catarina, also including the Distrito Federa 3. They operate a number of educational online resources, such as In@ction (providing English language resources), or Porta Alberta, on sciences, history and geography Strength 4. Strong presence across Brazil makes it a good reputation brand
1. FTD operates a number of online learning resources to disseminate its learning materials to specific target audiences ONLY Weakness 2. Only an English language publisher and limited geographic reach
1. Getting re-print rights of literature classics from other publishers 2. The company's significant growth reflects the rise of Brazil as an emerging market, and the resulting demand for learning materials 3. Improved investments in e-publications and online services to Opportunity increase the revenue
Threats
1. Self cannibalization of its paper publications by the e-publications
2. Increase in the competition from other global players 3. With an atmosphere of broad-based change, the publishing industry is reaching beyond traditional boundaries
Competition
1. Pearson Plc., 2.Simon & Schuster, Inc Competitors 3.Random House, Inc
doc_654603050.docx
SWOT ANALYSIS OF EDITORA FTD BRAZIL
Editora Ftd Brazil
Parent Company
FTD Brazil
Category
Printing & Publishing
Sector
Media and Entertainment
Tagline/ Slogan
-
USP
Best Educational content
STP
Segment
All educational oriented publishing
Target Group
Educational material for all segments
Positioning
Best quality teaching material for all academic purposes
SWOT Analysis
1. FTD specializes in a wide range of text books and learning materials, including pre-school; technical training at middle school level (with FTDtec) 2. The company is one of many businesses run by the Marist Province of South-Central Brazil (PMBCS), which covers the states of Goiás, São Paulo, Mato Grosso do Sul, Paraná and Santa Catarina, also including the Distrito Federa 3. They operate a number of educational online resources, such as In@ction (providing English language resources), or Porta Alberta, on sciences, history and geography Strength 4. Strong presence across Brazil makes it a good reputation brand
1. FTD operates a number of online learning resources to disseminate its learning materials to specific target audiences ONLY Weakness 2. Only an English language publisher and limited geographic reach
1. Getting re-print rights of literature classics from other publishers 2. The company's significant growth reflects the rise of Brazil as an emerging market, and the resulting demand for learning materials 3. Improved investments in e-publications and online services to Opportunity increase the revenue
Threats
1. Self cannibalization of its paper publications by the e-publications
2. Increase in the competition from other global players 3. With an atmosphere of broad-based change, the publishing industry is reaching beyond traditional boundaries
Competition
1. Pearson Plc., 2.Simon & Schuster, Inc Competitors 3.Random House, Inc
doc_654603050.docx