Description
SWOT ANALYSIS OF EDISON ENERGY
Edison Energy
Parent Company
Edison Energy
Category
Electric Utilities
Sector
Energy
Tagline/ Slogan
Shaping sustainable energy
USP
Sustainable energy STP
Segment
Agencies looking to buy electricity
Target Group
Retail and wholesale customers
Positioning
Clean solar energy SWOT Analysis
1. Have leveraged that wealth of experience and assets to develop a number of non-utility subsidiaries 2. Provides energy-related services to business and industry nationwide in the UK 3. Strong capabilities and expertise in areas like project management, robust managerial & financial resources 4. Strong R&D capabilities Strength 5. Focused on solar energy
1. Geographically not well diversified Weakness 3. Energy portfolio not as exhaustive compared to global giants
1. Wind power generation 2. Future development of nuclear power Opportunity 3. Plans to reduce CO2 emission
1. Rising cost of production, volatile cost of input material 2. Decreasing demand, economic slowdown 3. Changing dynamics of energy sources 4. Increasing competition, consolidation Threats 5. Environmental regulation Competition
1. GenOn Energy, Inc. 2. Calpine Corporation Competitors 3. American Electric Power Company, Inc.
doc_489250873.docx
SWOT ANALYSIS OF EDISON ENERGY
Edison Energy
Parent Company
Edison Energy
Category
Electric Utilities
Sector
Energy
Tagline/ Slogan
Shaping sustainable energy
USP
Sustainable energy STP
Segment
Agencies looking to buy electricity
Target Group
Retail and wholesale customers
Positioning
Clean solar energy SWOT Analysis
1. Have leveraged that wealth of experience and assets to develop a number of non-utility subsidiaries 2. Provides energy-related services to business and industry nationwide in the UK 3. Strong capabilities and expertise in areas like project management, robust managerial & financial resources 4. Strong R&D capabilities Strength 5. Focused on solar energy
1. Geographically not well diversified Weakness 3. Energy portfolio not as exhaustive compared to global giants
1. Wind power generation 2. Future development of nuclear power Opportunity 3. Plans to reduce CO2 emission
1. Rising cost of production, volatile cost of input material 2. Decreasing demand, economic slowdown 3. Changing dynamics of energy sources 4. Increasing competition, consolidation Threats 5. Environmental regulation Competition
1. GenOn Energy, Inc. 2. Calpine Corporation Competitors 3. American Electric Power Company, Inc.
doc_489250873.docx