Description
SWOT ANALYSIS OF EDION
Edion
Parent Company
Edion Corporation
Category
Computer & Electronics Retail
Sector
IT and Technology
We wish to make the lives of customers more comfortable through the home appliances we provide; We wish to deliver new experiences to Tagline/ Slogan our customers
USP
Customer focused high quality product delivery
STP
People purchasing electronic, electrical and technological goods and Segment related services
Target Group
Middle and upper middle class individuals
Positioning
Customer centric product delivery stores
SWOT Analysis
1. Tailored solution for customers 2. Broad product offering for the customers 3. Deliver quality products 4. Wide network of stores and Pan Japan presence Strength 5. Strong brand reputation among the competitors as well
1. E-commerce solutions needs to be focused upon Weakness 2. Brand presence not much in international market
1. Growth in E-business increasing reach 2. Growing in rural markets Opportunity 3. Increasing number of stores, to extend distribution channel
1. Competitors strengthening position 2. Decreasing profit margins Threats 3. Increasing manpower cost
Competition
1. Joshin Denki Co Ltd 2. Izumiya Co Ltd Competitors 3. Bic Camera Inc
doc_595742922.docx
SWOT ANALYSIS OF EDION
Edion
Parent Company
Edion Corporation
Category
Computer & Electronics Retail
Sector
IT and Technology
We wish to make the lives of customers more comfortable through the home appliances we provide; We wish to deliver new experiences to Tagline/ Slogan our customers
USP
Customer focused high quality product delivery
STP
People purchasing electronic, electrical and technological goods and Segment related services
Target Group
Middle and upper middle class individuals
Positioning
Customer centric product delivery stores
SWOT Analysis
1. Tailored solution for customers 2. Broad product offering for the customers 3. Deliver quality products 4. Wide network of stores and Pan Japan presence Strength 5. Strong brand reputation among the competitors as well
1. E-commerce solutions needs to be focused upon Weakness 2. Brand presence not much in international market
1. Growth in E-business increasing reach 2. Growing in rural markets Opportunity 3. Increasing number of stores, to extend distribution channel
1. Competitors strengthening position 2. Decreasing profit margins Threats 3. Increasing manpower cost
Competition
1. Joshin Denki Co Ltd 2. Izumiya Co Ltd Competitors 3. Bic Camera Inc
doc_595742922.docx