Description
SWOT ANALYSIS OF EDDIE BAUER
Eddie Bauer
Parent Company
Spiegel Inc.
Category
Apparel and Accessories
Sector
Lifestyle and Retail
Tagline/ Slogan
The Original Outdoor Outfitter
Outstanding quality, value, service and guarantee which gives USP complete satisfaction STP
Segment
Dressier apparel
Target Group
Primary target is mid-aged men and women of upper middle class
Positioning
Durable quality classic SWOT Analysis
1.Inception since 1920, has strong brand name 2.Aprrox 400 stores in North America 3.Strong tri-channel platform, operates through three sales channel i.e. retail stores, outlet stores, Direct order center 4. Products differentiation insports clothes,outwear, Bags& gear, Shoes, swimsuits, bedding essentials etc. 5. Licenses brand name and logo 6. Products and prices easily accessible online and in catalogues Strength 7.One of the leading brand, well known for its customer relations
1.Filed for chapter 11 bankruptcy protection which affected brand Weakness image hence less investors
2.Limited Global presence compared to other brands 3. Changed merchandising strategy three times which diverted their core customers
1. Global expansion in other emerging countries like china, India 2.Distribution network optimization techniques should be implemented 3. Focus on quality and brand image Opportunity 4.Increase in distribution of catalogs domestically and globally
1.In recession consumers sharply cut their spending 2.Similar pattern can be available in local market at lower price with compromising on quality Threats 3.New entrants Competition
1. The Gap 2. A & F 3. Land’s End 4. L.L.Bean Competitors 5. J. Crew
doc_180240481.docx
SWOT ANALYSIS OF EDDIE BAUER
Eddie Bauer
Parent Company
Spiegel Inc.
Category
Apparel and Accessories
Sector
Lifestyle and Retail
Tagline/ Slogan
The Original Outdoor Outfitter
Outstanding quality, value, service and guarantee which gives USP complete satisfaction STP
Segment
Dressier apparel
Target Group
Primary target is mid-aged men and women of upper middle class
Positioning
Durable quality classic SWOT Analysis
1.Inception since 1920, has strong brand name 2.Aprrox 400 stores in North America 3.Strong tri-channel platform, operates through three sales channel i.e. retail stores, outlet stores, Direct order center 4. Products differentiation insports clothes,outwear, Bags& gear, Shoes, swimsuits, bedding essentials etc. 5. Licenses brand name and logo 6. Products and prices easily accessible online and in catalogues Strength 7.One of the leading brand, well known for its customer relations
1.Filed for chapter 11 bankruptcy protection which affected brand Weakness image hence less investors
2.Limited Global presence compared to other brands 3. Changed merchandising strategy three times which diverted their core customers
1. Global expansion in other emerging countries like china, India 2.Distribution network optimization techniques should be implemented 3. Focus on quality and brand image Opportunity 4.Increase in distribution of catalogs domestically and globally
1.In recession consumers sharply cut their spending 2.Similar pattern can be available in local market at lower price with compromising on quality Threats 3.New entrants Competition
1. The Gap 2. A & F 3. Land’s End 4. L.L.Bean Competitors 5. J. Crew
doc_180240481.docx