Description
SWOT ANALYSIS OF ECONOMIST
Economist
Parent Company
The Economist Group
Category
Magazines
Sector
Media
Tagline/ Slogan
“A Political, Literary and General Newspaper ”
USP
It is one of UK’s leading weekly magazine
STP
Segment
Students, corporates and academicians
Students, corporates and academicians in the UK and other parts of the Target Group world
Positioning
A weekly magazine that provides global news
SWOT Analysis
1. It is one of the most popular weekly news magazines in the UK. 2. The magazine was founded in 1843 which makes it one of the oldest magazines in the world. 3. The magazine boasts of a weekly circulation of more than 1.5 million copies. 4. The plain and conversational tone of the magazine has always been appreciated. Strength 5. Popular brand and a good reputation amongst its customer base.
1. The brand still needs to make itself big in certain parts of the world Weakness like the Middle East and Asia.
1. By building powerful distribution networks in countries outside UK, the circulation of the magazine can be increased. 2. The magazine’s audio editions and applications on various platforms have the potential to attract a lot of young customers. 3. Although the focus of the magazine is on world news, politics and business, the magazine also covers areas such as technology, science, Opportunity books and arts, thus widening its potential readership.
Threats
1. With the telecasting of global news channels such as BBC and CNN
worldwide, the need for a global news magazine is declining. 2. There are some very popular international brands in the global market that command a lot of brand loyalty. 3. The internet which is a cheaper source of information is proving to be stiff competition to print media.
Competition
1. TIME 2. Newsweek Competitors 3. Businessweek
doc_417831867.docx
SWOT ANALYSIS OF ECONOMIST
Economist
Parent Company
The Economist Group
Category
Magazines
Sector
Media
Tagline/ Slogan
“A Political, Literary and General Newspaper ”
USP
It is one of UK’s leading weekly magazine
STP
Segment
Students, corporates and academicians
Students, corporates and academicians in the UK and other parts of the Target Group world
Positioning
A weekly magazine that provides global news
SWOT Analysis
1. It is one of the most popular weekly news magazines in the UK. 2. The magazine was founded in 1843 which makes it one of the oldest magazines in the world. 3. The magazine boasts of a weekly circulation of more than 1.5 million copies. 4. The plain and conversational tone of the magazine has always been appreciated. Strength 5. Popular brand and a good reputation amongst its customer base.
1. The brand still needs to make itself big in certain parts of the world Weakness like the Middle East and Asia.
1. By building powerful distribution networks in countries outside UK, the circulation of the magazine can be increased. 2. The magazine’s audio editions and applications on various platforms have the potential to attract a lot of young customers. 3. Although the focus of the magazine is on world news, politics and business, the magazine also covers areas such as technology, science, Opportunity books and arts, thus widening its potential readership.
Threats
1. With the telecasting of global news channels such as BBC and CNN
worldwide, the need for a global news magazine is declining. 2. There are some very popular international brands in the global market that command a lot of brand loyalty. 3. The internet which is a cheaper source of information is proving to be stiff competition to print media.
Competition
1. TIME 2. Newsweek Competitors 3. Businessweek
doc_417831867.docx