Description
SWOT ANALYSIS OF E.ON
E.On
Parent Company
E.On AG
Category
Electric Utilities
Sector
Energy
Tagline/ Slogan
Your energy shapes the future
USP
World’s largest Investor owned Electric utilities company STP
Segment
Industries, Big cities, Ports etc
Operates mainly in Germany along with other countries – Russia, Scandinavian countries, Spain, the U.K. and also in central and Target Group eastern Europe
Positioning
Major public utilities company in Europe SWOT Analysis
1.Operates in 30 countries serving 25+ million customers and has over 79000 employees 2. Total Generating capacity is 70 GW – Thermal Power, nuclear, Hydro and Renewable Power 3. Has strong market presence, a balanced mix of power plants and also highly efficient and integrated processes 4.Features in the DAX stock index of the top 30 German companies Strength 5. Strong financial reputation and brand value
1.Over dependence on Europe 2.Facing charges of alleged market manipulation - MEGAL pipeline issue Weakness 3.German Government’s decision to close all nuclear power plants
has led to around 7000 employees being laid –off
1.Opportunities in Russia, Brazil 2. Growth opportunities in Renewable energy like Wind, Solar etc Opportunity 3. High demand for power in Europe
1.Energy demand forecast is expected to slow down due to Euro zone crisis 2.Nuclear fuel tax in Germany 3. Government intervention in Energy markets is increasing across Europe 4. Regional markets are expected to consolidate into one single Threats European market place for Energy Competition
1.GDF Suez 2. ENEL Competitors 3.RWE Power
doc_495826273.docx
SWOT ANALYSIS OF E.ON
E.On
Parent Company
E.On AG
Category
Electric Utilities
Sector
Energy
Tagline/ Slogan
Your energy shapes the future
USP
World’s largest Investor owned Electric utilities company STP
Segment
Industries, Big cities, Ports etc
Operates mainly in Germany along with other countries – Russia, Scandinavian countries, Spain, the U.K. and also in central and Target Group eastern Europe
Positioning
Major public utilities company in Europe SWOT Analysis
1.Operates in 30 countries serving 25+ million customers and has over 79000 employees 2. Total Generating capacity is 70 GW – Thermal Power, nuclear, Hydro and Renewable Power 3. Has strong market presence, a balanced mix of power plants and also highly efficient and integrated processes 4.Features in the DAX stock index of the top 30 German companies Strength 5. Strong financial reputation and brand value
1.Over dependence on Europe 2.Facing charges of alleged market manipulation - MEGAL pipeline issue Weakness 3.German Government’s decision to close all nuclear power plants
has led to around 7000 employees being laid –off
1.Opportunities in Russia, Brazil 2. Growth opportunities in Renewable energy like Wind, Solar etc Opportunity 3. High demand for power in Europe
1.Energy demand forecast is expected to slow down due to Euro zone crisis 2.Nuclear fuel tax in Germany 3. Government intervention in Energy markets is increasing across Europe 4. Regional markets are expected to consolidate into one single Threats European market place for Energy Competition
1.GDF Suez 2. ENEL Competitors 3.RWE Power
doc_495826273.docx