Description
SWOT ANALYSIS OF E- MART
E-mart
Parent Company
E-mart
Category
Discount Stores
Sector
Lifestyle and Retail
Tagline/ Slogan
Your ideal choice is here
USP
One of the largest retailer in South Korea STP
Segment
Individuals seeking daily needs goods
Target Group
Middle class and upper middle class individuals
Positioning
Retail leadership in the discount store market SWOT Analysis
1. Consistent performance in sales and good market position 2. First Korean retailer to advance into China with the aim to become one of top leading global retailers 3. Customer engagement programes are there Strength 4. Has nearly 40 outlets in China
1. Low customer base compared to market leaders Weakness 2. Low presence in western countries
1. Tapping the international market specially emerging economies 2. Acquisition of smaller retail chains Opportunity 3. More visibility through advertising and customer focused services
Threats
1.Private label are coming into competition
2.High competition from Chinese manufactureres Competition
1. DIA 2.Walmart Competitors 3.target
doc_741908952.docx
SWOT ANALYSIS OF E- MART
E-mart
Parent Company
E-mart
Category
Discount Stores
Sector
Lifestyle and Retail
Tagline/ Slogan
Your ideal choice is here
USP
One of the largest retailer in South Korea STP
Segment
Individuals seeking daily needs goods
Target Group
Middle class and upper middle class individuals
Positioning
Retail leadership in the discount store market SWOT Analysis
1. Consistent performance in sales and good market position 2. First Korean retailer to advance into China with the aim to become one of top leading global retailers 3. Customer engagement programes are there Strength 4. Has nearly 40 outlets in China
1. Low customer base compared to market leaders Weakness 2. Low presence in western countries
1. Tapping the international market specially emerging economies 2. Acquisition of smaller retail chains Opportunity 3. More visibility through advertising and customer focused services
Threats
1.Private label are coming into competition
2.High competition from Chinese manufactureres Competition
1. DIA 2.Walmart Competitors 3.target
doc_741908952.docx