Description
SWOT ANALYSIS OF DUPONT
DuPont
Parent Company
DuPont
Category
Chemical Industry
Sector
Industrial Products and Chemicals
Tagline/ Slogan
The Miracles of science
USP
One of the biggest three chemical companies in the world
STP
Segment
Automotive Industry
Target Group
Industries and organizations
Complete portfolio of refinish brands to the automotive refinish industry Positioning and original equipment manufacturers.
SWOT Analysis
1. Du Pont performance coating is world’s premium supplier for automotive coatings and is known for its product quality and customer satisfaction. 2. DuPont has over 60,000 employees in the organization and is present in over 80 countries 3. Company is geographically diversified which helps company grow and reduce the impacts of slowdown in any particular country. 4. Company has broad business portfolio; besides automotive coatings they are also into construction, energy solutions, food, healthcare, manufacturing, plastics and textiles businesses. 5. Company spends heavily on R&D as it believes in continuous innovation to remain leaders and pioneers in automotive coating industry. 6. DuPont’s Knowledge Centers & Innovation Centers provide all the required infrastructure, facility and ambience for innovations as DuPont Strength is a market-driven science company
1. Stagnant market share in the category due to stiff competition in a relatively stagnant economies. 2. It is only into automotive coatings industry unlike many other competitors who are into industrial as well as decorative segments Weakness industry.
1. Strategic mergers and acquisitions of relatively smaller firms in star & cash cow segment of BCG matrix. 2. Entering into emerging economies in Asia with aggressive marketing and pricing strategy to develop a strong foothold. 3. Introducing more Eco-friendly & energy efficient products and use Opportunity that as USP.
1. Economic meltdown like the one Europe is facing now 2. For a Company with heavy reliance on R&D protection of Intellectual Property Rights is very essential. 3. Stringent Government rules and regulations regarding the quality of Threats products, manufacturing facilities-outputs and wastes.
Competition
1.Autocoat Engineering Private limited 2. PPG Industries Competitors 3.Akzonobel
doc_168135656.docx
SWOT ANALYSIS OF DUPONT
DuPont
Parent Company
DuPont
Category
Chemical Industry
Sector
Industrial Products and Chemicals
Tagline/ Slogan
The Miracles of science
USP
One of the biggest three chemical companies in the world
STP
Segment
Automotive Industry
Target Group
Industries and organizations
Complete portfolio of refinish brands to the automotive refinish industry Positioning and original equipment manufacturers.
SWOT Analysis
1. Du Pont performance coating is world’s premium supplier for automotive coatings and is known for its product quality and customer satisfaction. 2. DuPont has over 60,000 employees in the organization and is present in over 80 countries 3. Company is geographically diversified which helps company grow and reduce the impacts of slowdown in any particular country. 4. Company has broad business portfolio; besides automotive coatings they are also into construction, energy solutions, food, healthcare, manufacturing, plastics and textiles businesses. 5. Company spends heavily on R&D as it believes in continuous innovation to remain leaders and pioneers in automotive coating industry. 6. DuPont’s Knowledge Centers & Innovation Centers provide all the required infrastructure, facility and ambience for innovations as DuPont Strength is a market-driven science company
1. Stagnant market share in the category due to stiff competition in a relatively stagnant economies. 2. It is only into automotive coatings industry unlike many other competitors who are into industrial as well as decorative segments Weakness industry.
1. Strategic mergers and acquisitions of relatively smaller firms in star & cash cow segment of BCG matrix. 2. Entering into emerging economies in Asia with aggressive marketing and pricing strategy to develop a strong foothold. 3. Introducing more Eco-friendly & energy efficient products and use Opportunity that as USP.
1. Economic meltdown like the one Europe is facing now 2. For a Company with heavy reliance on R&D protection of Intellectual Property Rights is very essential. 3. Stringent Government rules and regulations regarding the quality of Threats products, manufacturing facilities-outputs and wastes.
Competition
1.Autocoat Engineering Private limited 2. PPG Industries Competitors 3.Akzonobel
doc_168135656.docx