Description
SWOT ANALYSIS OF DUNCAN TOYS
Duncan Toys
Parent Company
Nordic Group of Companies
Category
Toy Brands & Manufacturers
Sector
Media and Entertainment
Tagline/ Slogan
The Original. World’s #1.
USP
Best known for its yo-yo line
STP
Segment
Yo-Yo and Spin-top enthusiasts
Target Group
Kids in the upper middle class
Positioning
Market-leader in yo-yo’s
SWOT Analysis
1.Leading brand in the “Yo -Yo” segment 2.Comes up with limited edition unique designs and hence can command a premium 3.Excellent brand awareness and recall amongst yo-yo enthusiasts Strength 4.Excellent marketing through competitions and shows
1.Poor distribution in brick-and-mortar stores 2.Poor d 3.Premium pricing prevents mass distribution. No low-end range for Weakness beginners.
1.To expand into other related products like spin-tops and gyroscopes 2.To turn discontinued toys into collector’s items 3.Revive the hype around yo-yo’s by indirect marketing through Opportunity commercials, movies etc
1.Decreasing popularity of the yo-yo 2.Children are more attracted to electronic devices than spin-tops and Threats yo-yo’s
3.Tightening of school regulations prevents the usage of yo-yo’s
Competition
1. Toys R Us Competitors 2.Hasbro
doc_790483086.docx
SWOT ANALYSIS OF DUNCAN TOYS
Duncan Toys
Parent Company
Nordic Group of Companies
Category
Toy Brands & Manufacturers
Sector
Media and Entertainment
Tagline/ Slogan
The Original. World’s #1.
USP
Best known for its yo-yo line
STP
Segment
Yo-Yo and Spin-top enthusiasts
Target Group
Kids in the upper middle class
Positioning
Market-leader in yo-yo’s
SWOT Analysis
1.Leading brand in the “Yo -Yo” segment 2.Comes up with limited edition unique designs and hence can command a premium 3.Excellent brand awareness and recall amongst yo-yo enthusiasts Strength 4.Excellent marketing through competitions and shows
1.Poor distribution in brick-and-mortar stores 2.Poor d 3.Premium pricing prevents mass distribution. No low-end range for Weakness beginners.
1.To expand into other related products like spin-tops and gyroscopes 2.To turn discontinued toys into collector’s items 3.Revive the hype around yo-yo’s by indirect marketing through Opportunity commercials, movies etc
1.Decreasing popularity of the yo-yo 2.Children are more attracted to electronic devices than spin-tops and Threats yo-yo’s
3.Tightening of school regulations prevents the usage of yo-yo’s
Competition
1. Toys R Us Competitors 2.Hasbro
doc_790483086.docx