Description
SWOT ANALYSIS OF DTE ENERGY
DTE Energy
Parent Company
DTE Energy
Category
Electric Utilities
Sector
Power and Energy
Tagline/ Slogan
Know Your Own Power
USP
management of energy-related businesses and services nationwide STP
Segment
Agencies looking to buy electricity
Target Group
Retail and wholesale customers
Positioning
a diversified energy company involved in the development SWOT Analysis
1. have leveraged that wealth of experience and assets to develop a number of non-utility subsidiaries 2. provide energy-related services to business and industry nationwide 3. Strong capabilities and expertise in areas like project management, robust managerial & financial resources 4. Strong R&D capabilities Strength 5. Vertically integrated business
1.Geographically not well diversified Weakness 2. Energy portfolio not well diversified
1.Wind power generation 2.Future development of nuclear power Opportunity 3.Plans to reduce CO2 emission
1.Rising cost of production, volatile cost of input material 2.Decreasing demand, economic slowdown 3. Changing dynamics of energy sources 4. Increasing competition, consolidation Threats 5. Environmental regulation Competition
1. CMS Energy Corporation 2. Wisconsin Energy Corporation Competitors 3. Integrys Energy Group, Inc
doc_565790021.docx
SWOT ANALYSIS OF DTE ENERGY
DTE Energy
Parent Company
DTE Energy
Category
Electric Utilities
Sector
Power and Energy
Tagline/ Slogan
Know Your Own Power
USP
management of energy-related businesses and services nationwide STP
Segment
Agencies looking to buy electricity
Target Group
Retail and wholesale customers
Positioning
a diversified energy company involved in the development SWOT Analysis
1. have leveraged that wealth of experience and assets to develop a number of non-utility subsidiaries 2. provide energy-related services to business and industry nationwide 3. Strong capabilities and expertise in areas like project management, robust managerial & financial resources 4. Strong R&D capabilities Strength 5. Vertically integrated business
1.Geographically not well diversified Weakness 2. Energy portfolio not well diversified
1.Wind power generation 2.Future development of nuclear power Opportunity 3.Plans to reduce CO2 emission
1.Rising cost of production, volatile cost of input material 2.Decreasing demand, economic slowdown 3. Changing dynamics of energy sources 4. Increasing competition, consolidation Threats 5. Environmental regulation Competition
1. CMS Energy Corporation 2. Wisconsin Energy Corporation Competitors 3. Integrys Energy Group, Inc
doc_565790021.docx