Description
SWOT ANALYSIS OF DROGERIE MARKT
Drogerie Markt
Parent Company
Drogerie Markt Group
Category
Retail
Sector
Lifestyle and retail
Hier bin ich Mensch, hier kauf ich ein (Here I am Man, here I have a Tagline/ Slogan buy)
USP
Everything to everyone STP
Segment
Retail store chain for urban households
Target Group
Middle class and upper middle class
Positioning
High quality and easily available products SWOT Analysis 1. Company has spread globally in various countries 2. It has large employee strength of over 70,000 employees 3. It has established itself as niche brand in lifestyle segment 4.It has leadership innovation in category
Strength
5. It is a flagship retail chain in Germany with over 1500+ stores
1. Despite being a strong player, the brand awareness is limited compared to global leaders 2. Stiff competition from global players means market share growth Weakness is limited
1. Online retailing is good option for company to spread globally and Opportunity locally
2. Reducing operational cost to get advantage of economies of scale 3. Can become a market leader as company has established innovation leadership and huge global spread
1. Competition from unorganized sector impacts existing demands 2. Customer preferences evolving, so tracking those itself is challenging 3. Every country has different restricting FDI norms and policies Threats which act as entry barriers Competition
1. MiRO 2. Gritzner 3. Gameforge Competitors 4. Aluplast
doc_970921427.docx
SWOT ANALYSIS OF DROGERIE MARKT
Drogerie Markt
Parent Company
Drogerie Markt Group
Category
Retail
Sector
Lifestyle and retail
Hier bin ich Mensch, hier kauf ich ein (Here I am Man, here I have a Tagline/ Slogan buy)
USP
Everything to everyone STP
Segment
Retail store chain for urban households
Target Group
Middle class and upper middle class
Positioning
High quality and easily available products SWOT Analysis 1. Company has spread globally in various countries 2. It has large employee strength of over 70,000 employees 3. It has established itself as niche brand in lifestyle segment 4.It has leadership innovation in category
Strength
5. It is a flagship retail chain in Germany with over 1500+ stores
1. Despite being a strong player, the brand awareness is limited compared to global leaders 2. Stiff competition from global players means market share growth Weakness is limited
1. Online retailing is good option for company to spread globally and Opportunity locally
2. Reducing operational cost to get advantage of economies of scale 3. Can become a market leader as company has established innovation leadership and huge global spread
1. Competition from unorganized sector impacts existing demands 2. Customer preferences evolving, so tracking those itself is challenging 3. Every country has different restricting FDI norms and policies Threats which act as entry barriers Competition
1. MiRO 2. Gritzner 3. Gameforge Competitors 4. Aluplast
doc_970921427.docx