Description
SWOT ANALYSIS OF DR. FIXIT
Dr. Fixit
Parent Company
Pidilite Industries Ltd.
Category
Adhesives/Construction chemicals
Sector
Industrial Products
Tagline/ Slogan
Waterproofing solutions; For health construction
USP
Market leader in Construction Chemicals in India.
STP
Segment
Customers looking for easy-to-use and efficient products.
Construction workers, plumbers, whitewashing agents, cement industry Target Group and households.
Positioning
Healthy Construction. Redefined.
SWOT Analysis
1. Pidilite’s brand image and recall are the biggest advantages for Dr. Fixit’s success. 2. It is the market leader under the construction chemicals category in India. 3. Clients and associates in Middle East, Singapore and Thailand. 4. Advertisements follow the Pidilite trend of humor and appeal to the viewers and customers. 5. Products are very efficient and user-friendly. 6. Market share is expanding in the international markets, with nearly Strength half market share in Middle East.
1.Brand awareness is less as compared to Fevicol, especially among construction industry players. 2. Limited of brand extensions and customizations is creating a barrier Weakness for increasing sales.
1. Many BTL activities such as mall shows, gatherings, awareness campaigns for construction workers have benefitted sales. 2. Brand extensions to include other segments of industry can help in Opportunity creating strong brand recall.
1. Legal issues with patents and rights have been running for some time against the brand. 2. Advertising has taken a backseat and Direct promotions are having Threats stronger effect on consumers.
Competition
1.Pagel R20-80 2.Uspro Competitors 3. Acrypol
doc_301333945.docx
SWOT ANALYSIS OF DR. FIXIT
Dr. Fixit
Parent Company
Pidilite Industries Ltd.
Category
Adhesives/Construction chemicals
Sector
Industrial Products
Tagline/ Slogan
Waterproofing solutions; For health construction
USP
Market leader in Construction Chemicals in India.
STP
Segment
Customers looking for easy-to-use and efficient products.
Construction workers, plumbers, whitewashing agents, cement industry Target Group and households.
Positioning
Healthy Construction. Redefined.
SWOT Analysis
1. Pidilite’s brand image and recall are the biggest advantages for Dr. Fixit’s success. 2. It is the market leader under the construction chemicals category in India. 3. Clients and associates in Middle East, Singapore and Thailand. 4. Advertisements follow the Pidilite trend of humor and appeal to the viewers and customers. 5. Products are very efficient and user-friendly. 6. Market share is expanding in the international markets, with nearly Strength half market share in Middle East.
1.Brand awareness is less as compared to Fevicol, especially among construction industry players. 2. Limited of brand extensions and customizations is creating a barrier Weakness for increasing sales.
1. Many BTL activities such as mall shows, gatherings, awareness campaigns for construction workers have benefitted sales. 2. Brand extensions to include other segments of industry can help in Opportunity creating strong brand recall.
1. Legal issues with patents and rights have been running for some time against the brand. 2. Advertising has taken a backseat and Direct promotions are having Threats stronger effect on consumers.
Competition
1.Pagel R20-80 2.Uspro Competitors 3. Acrypol
doc_301333945.docx