Description
SWOT ANALYSIS OF DOWNLOAD ACCELERATOR
Download Accelerator
Parent Company
SpeedBit
Category
Software products
Sector
Media and Entertainment
Tagline/ Slogan
Don’t miss the download speed you need
Recognized as trusted software for speedy downloading due to USP breakthrough technology
STP
Segment
Students and professionals
Target Group
Youth downloading files for both professional or entertainment purpose
Positioning
Positioned as innovative software with breakthrough technology
SWOT Analysis
1. Compatibility with Microsoft and Apple 2. Availability in 42 languages shows the reach and popularity of the brand 3. Proven and trusted technology, leading to increased brand value Strength 4. Provides privacy and security
1. Free-version contains featured ads and promotions which create spam 2. Changes are made to the user’s computer without user’s permission, leading to customer dissatisfaction 3. Advanced versions are not adding features in line with customer’s expectations 4. Unavailability in Linux which is highly preferred by software programming professionals Weakness 5. Presence of smaller players giving the same features
1. Continuously increasing internet market 2. Customers can be persuaded to buy premium version by reducing adware in free version Opportunity 3. Increase user friendliness by not intervening in their system
1. The free download accelerators from other companies 2. Software programmers shifting to Linux Threats 3. Threat from pirated software
Competition
1. Internet download manager (IDM) 2. Jdownloader(also available in Linux) Competitors 3. Free Download manager
doc_281046861.docx
SWOT ANALYSIS OF DOWNLOAD ACCELERATOR
Download Accelerator
Parent Company
SpeedBit
Category
Software products
Sector
Media and Entertainment
Tagline/ Slogan
Don’t miss the download speed you need
Recognized as trusted software for speedy downloading due to USP breakthrough technology
STP
Segment
Students and professionals
Target Group
Youth downloading files for both professional or entertainment purpose
Positioning
Positioned as innovative software with breakthrough technology
SWOT Analysis
1. Compatibility with Microsoft and Apple 2. Availability in 42 languages shows the reach and popularity of the brand 3. Proven and trusted technology, leading to increased brand value Strength 4. Provides privacy and security
1. Free-version contains featured ads and promotions which create spam 2. Changes are made to the user’s computer without user’s permission, leading to customer dissatisfaction 3. Advanced versions are not adding features in line with customer’s expectations 4. Unavailability in Linux which is highly preferred by software programming professionals Weakness 5. Presence of smaller players giving the same features
1. Continuously increasing internet market 2. Customers can be persuaded to buy premium version by reducing adware in free version Opportunity 3. Increase user friendliness by not intervening in their system
1. The free download accelerators from other companies 2. Software programmers shifting to Linux Threats 3. Threat from pirated software
Competition
1. Internet download manager (IDM) 2. Jdownloader(also available in Linux) Competitors 3. Free Download manager
doc_281046861.docx