Description
SWOT ANALYSIS OF DOORDARSHAN
Doordarshan
Parent Company
Prasar Bharti, Govt of India
Category
Entertainment TV Channel
Sector
Media and Entertainment
Tagline/ Slogan
Satyam Shivam Sundaram
USP
Reach and availability in every corner of India
STP
Segment
Urban and Rural population, SEC C, D & E
Target Group
All family members, individuals of all ages
Positioning
Single channel caters to all demands
SWOT Analysis
1. Legacy 2. Reaches to maximum population especially in remote areas 3. Stand out from all other channels 4. Caters to multiple demands - News, Soaps, Movies, Information, ODIs 5. Carries burden of social responsibility 6. Addresses National Issues 7. National Integration 8. Special programmes to educate farmers Strength 9. Does not need special cable tv connection to watch
1. Strict rules of channel make programmes less creative 2. Shows are not popular amongst SEC A, B 3. No presence on internet to provide broadcasted programmes Weakness 4.Poor quality of programs in terms of creativity and execution
1.Need to more vibrant and commercial 2.Higher investments and more creativity Opportunity 3.Buying exclusive rights of major events
1. Other private channels catch viewership by showing kind of content audience wants to see like latest movies, sports, daily soaps etc Threats 2. Private channels turning into HD quality are attracting viewers 3. Rigid format of programmes and stringent norms make viewer
dispassionate about Doordarshan
Competition
1. Private GECs 2. Times Now 3. Set Max 4.Star Plus 5.Aajtak 6.Star News Competitors 7.Zee TV
doc_876060386.docx
SWOT ANALYSIS OF DOORDARSHAN
Doordarshan
Parent Company
Prasar Bharti, Govt of India
Category
Entertainment TV Channel
Sector
Media and Entertainment
Tagline/ Slogan
Satyam Shivam Sundaram
USP
Reach and availability in every corner of India
STP
Segment
Urban and Rural population, SEC C, D & E
Target Group
All family members, individuals of all ages
Positioning
Single channel caters to all demands
SWOT Analysis
1. Legacy 2. Reaches to maximum population especially in remote areas 3. Stand out from all other channels 4. Caters to multiple demands - News, Soaps, Movies, Information, ODIs 5. Carries burden of social responsibility 6. Addresses National Issues 7. National Integration 8. Special programmes to educate farmers Strength 9. Does not need special cable tv connection to watch
1. Strict rules of channel make programmes less creative 2. Shows are not popular amongst SEC A, B 3. No presence on internet to provide broadcasted programmes Weakness 4.Poor quality of programs in terms of creativity and execution
1.Need to more vibrant and commercial 2.Higher investments and more creativity Opportunity 3.Buying exclusive rights of major events
1. Other private channels catch viewership by showing kind of content audience wants to see like latest movies, sports, daily soaps etc Threats 2. Private channels turning into HD quality are attracting viewers 3. Rigid format of programmes and stringent norms make viewer
dispassionate about Doordarshan
Competition
1. Private GECs 2. Times Now 3. Set Max 4.Star Plus 5.Aajtak 6.Star News Competitors 7.Zee TV
doc_876060386.docx