Description
SWOT ANALYSIS OF DOLLAR GENERAL
Dollar General
Parent Company
Dollar General Corp.
Category
Discount Stores
Sector
Lifestyle and Retail
Tagline/ Slogan
Save Time. Save Money. Every day!
USP
Small shopping plazas or strip malls in local neighborhoods STP
Segment
Customers looking for consumer goods at discounted prices
Target Group
Middle and upper middle class households
Positioning
Dollar General has more locations than any other retailer in America SWOT Analysis
1. Present in more than 10,000+ locations 2. More than 90,000 employees 3. Private label- "DG" as a brand for "inexpensive" household products sold through the Dollar General stores 4. Exclusive distributor for Rexall products 5. Popular brand visibility as it has emerged through popular word of mouth Strength 6. Association with motorsport events has enhanced image
1.High inventory at warehouses is a concern and Store size is not very large Weakness 2. Global penetration is less compared to international retail leaders
Opportunity
1. Tapping the international market specially emerging economies
2. Acquisition of smaller retail chains 3. More visibility through advertising and customer focused services
1.Operatinal costs are increasing day by day Threats 2.Competition from local players Competition
1.Target 2.Wall mart Competitors 3.Costco
doc_905572225.docx
SWOT ANALYSIS OF DOLLAR GENERAL
Dollar General
Parent Company
Dollar General Corp.
Category
Discount Stores
Sector
Lifestyle and Retail
Tagline/ Slogan
Save Time. Save Money. Every day!
USP
Small shopping plazas or strip malls in local neighborhoods STP
Segment
Customers looking for consumer goods at discounted prices
Target Group
Middle and upper middle class households
Positioning
Dollar General has more locations than any other retailer in America SWOT Analysis
1. Present in more than 10,000+ locations 2. More than 90,000 employees 3. Private label- "DG" as a brand for "inexpensive" household products sold through the Dollar General stores 4. Exclusive distributor for Rexall products 5. Popular brand visibility as it has emerged through popular word of mouth Strength 6. Association with motorsport events has enhanced image
1.High inventory at warehouses is a concern and Store size is not very large Weakness 2. Global penetration is less compared to international retail leaders
Opportunity
1. Tapping the international market specially emerging economies
2. Acquisition of smaller retail chains 3. More visibility through advertising and customer focused services
1.Operatinal costs are increasing day by day Threats 2.Competition from local players Competition
1.Target 2.Wall mart Competitors 3.Costco
doc_905572225.docx