Description
SWOT ANALYSIS OF DOEPKE MODEL TOYS
Doepke Model Toys
Parent Company
Doepke (shut down)
Category
Toy Brands and Manufacturers
Sector
Media and Entertainment
Tagline/ Slogan
-
USP
Makers of the the most realistic line of toys
STP
Segment
Realistic and durable toy cars
Target Group
Young boys and collectors of the upper class
Positioning
Toys that last long
SWOT Analysis
1. Durable 2. Some toys were large enough for children to straddle 4. Sold unique toys like toy cars, dump trucks, delivery vans, fire engines, construction equipment, and trains Strength 5. There are museums exclusively for Doepke toys
1.Extremely expensive 2.Product line is not well diversified Weakness 3.Price will fluctuate along with steel prices
1.Diversify into other types of cars 2. Use alternatives like polycarbon whose price will have less chance of varying Opportunity 3.More museums can be opened up
1.Other similar toy making companies Threats 2.Outdoor games
Competition
Competitors
1.Lionel 2.Skaneateles Handicrafters
3.Paul K Guillow company
doc_266600740.docx
SWOT ANALYSIS OF DOEPKE MODEL TOYS
Doepke Model Toys
Parent Company
Doepke (shut down)
Category
Toy Brands and Manufacturers
Sector
Media and Entertainment
Tagline/ Slogan
-
USP
Makers of the the most realistic line of toys
STP
Segment
Realistic and durable toy cars
Target Group
Young boys and collectors of the upper class
Positioning
Toys that last long
SWOT Analysis
1. Durable 2. Some toys were large enough for children to straddle 4. Sold unique toys like toy cars, dump trucks, delivery vans, fire engines, construction equipment, and trains Strength 5. There are museums exclusively for Doepke toys
1.Extremely expensive 2.Product line is not well diversified Weakness 3.Price will fluctuate along with steel prices
1.Diversify into other types of cars 2. Use alternatives like polycarbon whose price will have less chance of varying Opportunity 3.More museums can be opened up
1.Other similar toy making companies Threats 2.Outdoor games
Competition
Competitors
1.Lionel 2.Skaneateles Handicrafters
3.Paul K Guillow company
doc_266600740.docx