Description
SWOT ANALYSIS OF DLF LIMITED

DLF Limited

Parent Company

DLF Limited

Category

Development of residential, commercial and retail properties

Sector

Real Estate

Tagline/ Slogan

Building India

USP

Innovation

STP

Segment

Spans across India

Target Group

High and medium income groups

Unique business model with a track record of sustained growth and Positioning customer satisfaction

SWOT Analysis

1. Largest real estate company in India 2. Its exposure across businesses, segments and geographies reduces the impact of economic cycles 3. Experience of over many decades in Indian retail sector with an expertise in the field Strength 4. Strong management team

1.Affected due to lack of regulations and effective policies Weakness 2.Majorly present only in India and limited global exposure

1.Reduction in interest rates 2.Tax incentives for housing investments Opportunity 3.Shortage of houses in urban areas

1.Increasing interest rates 2.Economic downturn Threats 3.Volatility in financial markets

Competition

Competitors

1.Oberoi Realty 2.Godrej Properties Limited

3.DB Realty Limited



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