Description
SWOT ANALYSIS OF DISNEY CHANNEL
Disney Channel
Disney-ABC Television Group Parent Company (The Walt Disney Company)
Category
Children Entertainment Channel
Sector
Media and Entertainment
Believe in Yourself; Follow Your Dreams; It's On!; The Best Place To Tagline/ Slogan Be; Dreams Come True; Made Just for You
USP
All Characters of brand Disney available at one place
STP
Segment
Children who want to see cartoons and learn from entertainment
Target Group
4+ to 17
Positioning
All the Disney cartoons and characters at one place
SWOT Analysis
1.All popular Disney cartoons and Disney movies 2. Channel feeds available in over 160 countries and 30 languages 3.Diversity of viewers has increased with an older audience, typically Strength teenagers, young adults and young families
1.Repetitive programs Weakness 2.Individually the channels are highly priced
1. Potential and scope to go worldwide 2. Special talent hunting shows for kids can be made Opportunity 3. Can go to schools and involve kids on DIY activities directly
1. Videogames 2. Internet 3. Outdoor games 4.Toys Threats 5.Other channels
Competition
1. Pogo Competitors 2.Cartoon Network
doc_435517377.docx
SWOT ANALYSIS OF DISNEY CHANNEL
Disney Channel
Disney-ABC Television Group Parent Company (The Walt Disney Company)
Category
Children Entertainment Channel
Sector
Media and Entertainment
Believe in Yourself; Follow Your Dreams; It's On!; The Best Place To Tagline/ Slogan Be; Dreams Come True; Made Just for You
USP
All Characters of brand Disney available at one place
STP
Segment
Children who want to see cartoons and learn from entertainment
Target Group
4+ to 17
Positioning
All the Disney cartoons and characters at one place
SWOT Analysis
1.All popular Disney cartoons and Disney movies 2. Channel feeds available in over 160 countries and 30 languages 3.Diversity of viewers has increased with an older audience, typically Strength teenagers, young adults and young families
1.Repetitive programs Weakness 2.Individually the channels are highly priced
1. Potential and scope to go worldwide 2. Special talent hunting shows for kids can be made Opportunity 3. Can go to schools and involve kids on DIY activities directly
1. Videogames 2. Internet 3. Outdoor games 4.Toys Threats 5.Other channels
Competition
1. Pogo Competitors 2.Cartoon Network
doc_435517377.docx