Description
SWOT ANALYSIS OF DISCOVERY COMMUNICATION
Discovery Communications
Parent Company
Discovery Communications
Category
Television channels and broadcasting
Sector
Media and broadcasting
Explore Your World; There's no thrill like discovery; The World is Tagline/ Slogan Just...Awesome; Let's All Discover, Why No Myth Is Safe
USP
Highly educational channel
STP
Segment
Segmenting based on type of shows in television and internet
Target Group
Across educational segments of entertainment
Positioning
High quality educational shows
SWOT Analysis
1. Broad diversification across the globe in over 180 countries 2. Loyal customers who have an inclination towards 3. Market share leadership 4. Diversified offerings and programs for attracting target audience 5. Farsighted technological focus 6. Discovery’s strength is its talent pool and workforce 7. The company has stayed ahead of the curve technologically by connecting its cable content to its Internet content and investing heavily in digital cable Strength 8. Has over 1.5 billion subscribers and over 100 channels
1. Limited target audience as there are a lot of options for the customers to choose from ie brand switching is high 2. While Discovery’s focus on digital cable will eventually pay off, as it is the inevitable future of broadcasting, it has also been expensive. Weakness Digital Cable is growing at a much slower pace than expected
Opportunity
1. More Online penetration would enhance reach and brand image
2. Product and services expansion 3. Discovery has cornered the educational media market. There is very little educational content on cable television, with reality shows and sitcoms bringing in the largest audiences
1 Competition 2 External changes (government, politics, taxes, etc) 3 Maturing categories, products, or services 4 Discovery is no longer the only provider of streaming content online 5 Because Discovery focuses on educational entertainment, much of Threats their content appeals to educational institutions
Competition
1. National Geographic 2. Youtube Competitors 3. BBC
doc_243478245.docx
SWOT ANALYSIS OF DISCOVERY COMMUNICATION
Discovery Communications
Parent Company
Discovery Communications
Category
Television channels and broadcasting
Sector
Media and broadcasting
Explore Your World; There's no thrill like discovery; The World is Tagline/ Slogan Just...Awesome; Let's All Discover, Why No Myth Is Safe
USP
Highly educational channel
STP
Segment
Segmenting based on type of shows in television and internet
Target Group
Across educational segments of entertainment
Positioning
High quality educational shows
SWOT Analysis
1. Broad diversification across the globe in over 180 countries 2. Loyal customers who have an inclination towards 3. Market share leadership 4. Diversified offerings and programs for attracting target audience 5. Farsighted technological focus 6. Discovery’s strength is its talent pool and workforce 7. The company has stayed ahead of the curve technologically by connecting its cable content to its Internet content and investing heavily in digital cable Strength 8. Has over 1.5 billion subscribers and over 100 channels
1. Limited target audience as there are a lot of options for the customers to choose from ie brand switching is high 2. While Discovery’s focus on digital cable will eventually pay off, as it is the inevitable future of broadcasting, it has also been expensive. Weakness Digital Cable is growing at a much slower pace than expected
Opportunity
1. More Online penetration would enhance reach and brand image
2. Product and services expansion 3. Discovery has cornered the educational media market. There is very little educational content on cable television, with reality shows and sitcoms bringing in the largest audiences
1 Competition 2 External changes (government, politics, taxes, etc) 3 Maturing categories, products, or services 4 Discovery is no longer the only provider of streaming content online 5 Because Discovery focuses on educational entertainment, much of Threats their content appeals to educational institutions
Competition
1. National Geographic 2. Youtube Competitors 3. BBC
doc_243478245.docx