SWOT ANALYSIS OF DIET PEPSI

Description
SWOT ANALYSIS OF DIET PEPSI

Diet Pepsi; Pepsi Light

Parent Company

Pepsi

Category

Beverage

Sector

Food Products

Tagline/ Slogan

0 carbs. 0 calories. It's the diet cola

USP

No-calorie carbonated cola soft drink

STP

Segment

For all people seeking a soft drink for regular occasions, parties

Target Group

All age groups Lower, middle and upper class health conscious people

Positioning

Soft drink having no carbohydrates

SWOT Analysis

1.Excellent branding and advertising 2.Excellent distribution and availability Strength 3.No Sugar, assumed safe for health conscious and diabetic people.

1.Aerated drinks not popular with health conscious people Weakness 2.Artificial sweetener doesn't taste same as normal Pepsi

1.Leverage successful brand Pepsi 2.Advertise more 3.Buy out competition Opportunity 4.More Brand recognition

1.Threat from other aerated drinks competitors 2.Threat from substitutes like fruit juices Threats 3.Boycott from health conscious people

Competition

1.Diet Coke Competitors 2.Coke Zero



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