Description
SWOT ANALYSIS OF DHL
DHL
Parent Company
Deutsche Post DHL
Category
Express Logistics
Sector
Transport & Logistics
Excellence. Simply Delivered; We move the world; No One Knows Asia Tagline/ Slogan Pacific Like We Do
USP
World market leader in sea and air mail
STP
Segment
Global, regional & local customers who need express logistics
Price conscious customers who require a consistent level of service; Target Group Customers driven primarily by reliable delivery
Positioning
Proactive Solutions; Personal Commitment
SWOT Analysis
1.It has the leading share of the worldwide air cargo market 2.Network in more than 220 countries and territories and about 275,000 employees worldwide 3.Received position in the magazine’s “World’s Top 50 Cargo Airlines” list 4.More focus on central procurement & E-procurement Strength 5.It gives the most inclusive worldwide freight service in the industry
1.Government owned competitors 2. Since this is a competitive segment, the market share growth is Weakness limited
1. Tie-ups with corporate and business houses 2. Opportunities in Financial markets Opportunity 3.Global expansion
1. Tremendous increase in e-commerce Threats 2.Natural disasters and turbulent economies 3. Declination of traditional services (Letters) due to electronic
communication
Competition
1.FedEx Competitors 2.UPS
doc_199536106.docx
SWOT ANALYSIS OF DHL
DHL
Parent Company
Deutsche Post DHL
Category
Express Logistics
Sector
Transport & Logistics
Excellence. Simply Delivered; We move the world; No One Knows Asia Tagline/ Slogan Pacific Like We Do
USP
World market leader in sea and air mail
STP
Segment
Global, regional & local customers who need express logistics
Price conscious customers who require a consistent level of service; Target Group Customers driven primarily by reliable delivery
Positioning
Proactive Solutions; Personal Commitment
SWOT Analysis
1.It has the leading share of the worldwide air cargo market 2.Network in more than 220 countries and territories and about 275,000 employees worldwide 3.Received position in the magazine’s “World’s Top 50 Cargo Airlines” list 4.More focus on central procurement & E-procurement Strength 5.It gives the most inclusive worldwide freight service in the industry
1.Government owned competitors 2. Since this is a competitive segment, the market share growth is Weakness limited
1. Tie-ups with corporate and business houses 2. Opportunities in Financial markets Opportunity 3.Global expansion
1. Tremendous increase in e-commerce Threats 2.Natural disasters and turbulent economies 3. Declination of traditional services (Letters) due to electronic
communication
Competition
1.FedEx Competitors 2.UPS
doc_199536106.docx