Description
SWOT ANALYSIS OF DEUTSCHE POST
Deutsche Post
Parent Company
Deutsche Post
Category
Air Courier
Sector
Transport & Logistics
Tagline/ Slogan
"Fünf ist Trümpf" (Five is tops)
USP
Significantly expand in business area through acquisitions
STP
Segment
Business that require to deal with couriers
Target Group
Business/professional type people who want this service
Positioning
Largest mail operator in Europe
SWOT Analysis
1. One of the World’s Leading mail and logistics group 2. Corporation has approx 4,70,000 employees in more than 220 countries 3. Diversification in business model 4.Very well recognized in industry Strength 5. Excellent brand visibility and quality service
1.Reduction in operating efficiency due to increasing fuel and logistic prices 2. Since this is a competitive segment, the market share growth is Weakness limited
1. Rising demand for express services in Europe 2. Growing global air freight and logistics market Opportunity 3. Acquisition of established players in logistics services to boost image
1. E-substitution 2. Intense competition from existing players Threats 3. Rising fuel prices and fluctuating economies
Competition
1.PIN Group Competitors 2.TNT Post
doc_183490696.docx
SWOT ANALYSIS OF DEUTSCHE POST
Deutsche Post
Parent Company
Deutsche Post
Category
Air Courier
Sector
Transport & Logistics
Tagline/ Slogan
"Fünf ist Trümpf" (Five is tops)
USP
Significantly expand in business area through acquisitions
STP
Segment
Business that require to deal with couriers
Target Group
Business/professional type people who want this service
Positioning
Largest mail operator in Europe
SWOT Analysis
1. One of the World’s Leading mail and logistics group 2. Corporation has approx 4,70,000 employees in more than 220 countries 3. Diversification in business model 4.Very well recognized in industry Strength 5. Excellent brand visibility and quality service
1.Reduction in operating efficiency due to increasing fuel and logistic prices 2. Since this is a competitive segment, the market share growth is Weakness limited
1. Rising demand for express services in Europe 2. Growing global air freight and logistics market Opportunity 3. Acquisition of established players in logistics services to boost image
1. E-substitution 2. Intense competition from existing players Threats 3. Rising fuel prices and fluctuating economies
Competition
1.PIN Group Competitors 2.TNT Post
doc_183490696.docx