Description
SWOT ANALYSIS OF DENTSU
Dentsu
Parent Company
Dentsu Inc.
Category
Japanese advertising and public relations
Sector
Advertising
Tagline/ Slogan
Network of 20,000 people in more than 100 cities
Pioneered the first newspaper advertisement and television commercial USP in japan
STP
Segment
Corporate Organizations
Well-established organizations in need of Marketing communications Target Group agency
Positioning
Most creative agency in Asia
SWOT Analysis
1. Strong distribution all over the world 2. Won Advertising agency of the year award at ADFEST 3. High reputation for quality work to corporates Strength 4. High number of mergers and acquisitions for expansion
1.Infamous for reducing corporate tax bill Weakness 2. Strong criticism from competitors for acting as a bad competitor
1.Online advertising is a new source of revenue 2.Adapting new strategies for market research brings in more revenues 3.Decentralised decision making is helpful as local marketing needs Opportunity vary from one region to another
1.Increasing lawsuits due to sheer negligence in preparation of ads 2.Recession may hit the industry as cut is primarily on marketing budget of corporates Threats 3.Cut-throat competition offered by other players in the industry
Competition
1.WPP Group 2.Omnicon group Competitors 3.Publicis group
doc_400974170.docx
SWOT ANALYSIS OF DENTSU
Dentsu
Parent Company
Dentsu Inc.
Category
Japanese advertising and public relations
Sector
Advertising
Tagline/ Slogan
Network of 20,000 people in more than 100 cities
Pioneered the first newspaper advertisement and television commercial USP in japan
STP
Segment
Corporate Organizations
Well-established organizations in need of Marketing communications Target Group agency
Positioning
Most creative agency in Asia
SWOT Analysis
1. Strong distribution all over the world 2. Won Advertising agency of the year award at ADFEST 3. High reputation for quality work to corporates Strength 4. High number of mergers and acquisitions for expansion
1.Infamous for reducing corporate tax bill Weakness 2. Strong criticism from competitors for acting as a bad competitor
1.Online advertising is a new source of revenue 2.Adapting new strategies for market research brings in more revenues 3.Decentralised decision making is helpful as local marketing needs Opportunity vary from one region to another
1.Increasing lawsuits due to sheer negligence in preparation of ads 2.Recession may hit the industry as cut is primarily on marketing budget of corporates Threats 3.Cut-throat competition offered by other players in the industry
Competition
1.WPP Group 2.Omnicon group Competitors 3.Publicis group
doc_400974170.docx