Description
SWOT ANALYSIS OF DELTA AIRLINES
Delta Airlines Parent Company Category Sector Delta Airlines Inc. International Airlines Keep Climbing; Change is
elta; One Great Airline; Good Goes around; We Love to Fly and it Shows; Delta gets you there; World's Largest and America's oldest operating Airline STP Segment Target Group Positioning Passengers preferring reliability, safety and comfort Frequent Business travelers, Middle class/Upper middle class ' Passenger's Airline ' SWOT Analysis 1. Strategic merger of Northwest Airlines 2. Strong Brand Equity and brand presence 3. Strong hub in Atlanta 4. It has near about 5000 flights every day 5. Has a strong employee force of over 75,000 people Strength 6. A fleetsize of over 700 caters to 250+ destinations 1. Overdependence on the North American market 2. High debt obligations causing financial issues 1. Leverage on SkyMiles, Delta is the only airlines to have no expiration date of the extra miles offered 2. Capitalize on growing market for aircraft maintenance, repair, and overhaul (MRO)
Tagline/ Slogan USP
Weakness
Opportunity
3. Delta is well positioned to capitalize on growing US regional airline industry 1. Intense Competition 2. Reputation damage as Delta was rated worst airline by USNews.com 2010 3. Hike in fuel prices Competition 1. United Continental Holdings 2. Southwest Airlines 3. American Airlines
Threats
Competitors
doc_832171643.docx
SWOT ANALYSIS OF DELTA AIRLINES
Delta Airlines Parent Company Category Sector Delta Airlines Inc. International Airlines Keep Climbing; Change is
elta; One Great Airline; Good Goes around; We Love to Fly and it Shows; Delta gets you there; World's Largest and America's oldest operating Airline STP Segment Target Group Positioning Passengers preferring reliability, safety and comfort Frequent Business travelers, Middle class/Upper middle class ' Passenger's Airline ' SWOT Analysis 1. Strategic merger of Northwest Airlines 2. Strong Brand Equity and brand presence 3. Strong hub in Atlanta 4. It has near about 5000 flights every day 5. Has a strong employee force of over 75,000 people Strength 6. A fleetsize of over 700 caters to 250+ destinations 1. Overdependence on the North American market 2. High debt obligations causing financial issues 1. Leverage on SkyMiles, Delta is the only airlines to have no expiration date of the extra miles offered 2. Capitalize on growing market for aircraft maintenance, repair, and overhaul (MRO)Tagline/ Slogan USP
Weakness
Opportunity
3. Delta is well positioned to capitalize on growing US regional airline industry 1. Intense Competition 2. Reputation damage as Delta was rated worst airline by USNews.com 2010 3. Hike in fuel prices Competition 1. United Continental Holdings 2. Southwest Airlines 3. American Airlines
Threats
Competitors
doc_832171643.docx