Description
SWOT ANALYSIS OF DELL
‘Dell’
Parent Company
Dell Inc.
Category
Computer Hardware
Sector
IT and Technology
Tagline/ Slogan
Power to do More, Yours is here
USP
Customization of products as per customer
STP
Segment
Home Users, Governmental institutions, Large Corporate and Students
Fortune 500 companies, Small and medium size enterprises, Public Sector Divisions, Students and home makers who need systems for Target Group their daily work
Positioning
Customer’s choice and customer’s tailored service provider
SWOT Analysis
1. Reliability and excellent customer service; brand loyalty 2. Direct Model Approach, it provides Dell a way to interact to customers directly, thereby providing them the way for cross selling to their other products 3. Has approximately 11000 employees worldwide 4. The customization of products, online and offline by customers helps Strength them to configure their products as per the needs
1 Market share growth is slow due to competition; Fake products/ imitations affect sales 2. Overdependance on Suppliers 3. Lack of Dell Stores as main business is done online, can be an issue Weakness for some customers.
1. With increase in e-commerce the online retail stores of Dell provide them better framework to tap new business 2. The Direct approach Model of Dell would help them there existing to sell the other IT products, so new product development opportunity is Opportunity for Dell
1. With the increase in innovation in the market the computer systems are becoming outdated, so Dell should constantly come out with new products 2. People need the quality products at low price which was Dell strength due to it’s customize solution, but now its competitors are coming up with products in same price range 3. Technological advancement constant, hence breakthrough innovation Threats is essential
Competition
1. Hewlett-Packard 2. Toshiba 3. Apple 4. Lenovo Competitors 5. Acer
doc_815702247.docx
SWOT ANALYSIS OF DELL
‘Dell’
Parent Company
Dell Inc.
Category
Computer Hardware
Sector
IT and Technology
Tagline/ Slogan
Power to do More, Yours is here
USP
Customization of products as per customer
STP
Segment
Home Users, Governmental institutions, Large Corporate and Students
Fortune 500 companies, Small and medium size enterprises, Public Sector Divisions, Students and home makers who need systems for Target Group their daily work
Positioning
Customer’s choice and customer’s tailored service provider
SWOT Analysis
1. Reliability and excellent customer service; brand loyalty 2. Direct Model Approach, it provides Dell a way to interact to customers directly, thereby providing them the way for cross selling to their other products 3. Has approximately 11000 employees worldwide 4. The customization of products, online and offline by customers helps Strength them to configure their products as per the needs
1 Market share growth is slow due to competition; Fake products/ imitations affect sales 2. Overdependance on Suppliers 3. Lack of Dell Stores as main business is done online, can be an issue Weakness for some customers.
1. With increase in e-commerce the online retail stores of Dell provide them better framework to tap new business 2. The Direct approach Model of Dell would help them there existing to sell the other IT products, so new product development opportunity is Opportunity for Dell
1. With the increase in innovation in the market the computer systems are becoming outdated, so Dell should constantly come out with new products 2. People need the quality products at low price which was Dell strength due to it’s customize solution, but now its competitors are coming up with products in same price range 3. Technological advancement constant, hence breakthrough innovation Threats is essential
Competition
1. Hewlett-Packard 2. Toshiba 3. Apple 4. Lenovo Competitors 5. Acer
doc_815702247.docx