Description
SWOT ANALYSIS OF DELL MOBILES
Dell Mobiles Parent Company Category Sector Tagline/ Slogan Dell Mobile phone Handsets Telecommunication Power to do more Windows 7 Mobile OS , Bridging the gap between Tabs and smart phones STP Segment Target Group Positioning Mid-High End smart phones Businessmen, Young professionals Most of these phones lie in between Smart phones and Tablet PCs SWOT 1.Windows 7 Platform 2.Good build Quality 3.Android OS 1.Higher price, fewer option of handsets 2.Windows 7 is yet to anchor in mobile OS market 3.Cheaper and more options available from competitors 1.To capture the emerging market of Windows 7 mobile phones 1.Lack of Aggressive marketing 2.Window 7 is a comparatively new platform Competition
USP
Strength
Weakness Opportunity
Threats
Competitors
1.Samsung Galaxy 2.Nokia E-series 3.Nokia N series 4.HTC Android
doc_665722940.docx
SWOT ANALYSIS OF DELL MOBILES
Dell Mobiles Parent Company Category Sector Tagline/ Slogan Dell Mobile phone Handsets Telecommunication Power to do more Windows 7 Mobile OS , Bridging the gap between Tabs and smart phones STP Segment Target Group Positioning Mid-High End smart phones Businessmen, Young professionals Most of these phones lie in between Smart phones and Tablet PCs SWOT 1.Windows 7 Platform 2.Good build Quality 3.Android OS 1.Higher price, fewer option of handsets 2.Windows 7 is yet to anchor in mobile OS market 3.Cheaper and more options available from competitors 1.To capture the emerging market of Windows 7 mobile phones 1.Lack of Aggressive marketing 2.Window 7 is a comparatively new platform Competition
USP
Strength
Weakness Opportunity
Threats
Competitors
1.Samsung Galaxy 2.Nokia E-series 3.Nokia N series 4.HTC Android
doc_665722940.docx