Description
SWOT ANALYSIS OF DELHI METRO
Delhi Metro
Parent Company
Delhi Metro
Category
Railroads
Sector
Transportation & Logistics
Tagline/ Slogan
My Delhi I Care
Integration with other modes of public transport, enabling the USP commuters to conveniently interchange from one mode to another
STP
Segment
Population with daily need of travelling
Target Group
Middle class people
Positioning
Delhi Mass Rapid Transit System
SWOT Analysis
1. UN has certified The Delhi Metro Rail Corporation as the first metro rail and rail-based system in the world to get “carbon credits for reducing greenhouse gas emissions” 2. Entries and exit doors to metro stations are controlled by flap-doors operated by 'smart-cards' and contact less tokens 3. It is a monopoly and acts as a pro-active government 4. It helps reducing traffic and pollution in Delhi 5. Carries approx 2 million passengers daily Strength 6. Approx 200 km of connectivity in NCR region
1.It had too much cost 2.It costs more than bus travelling Weakness 3.Lot of difficulties like various government norms while acquiring land
1.The growing demand for public transport 2.World famous tourist place attracting both domestic as well as international tourists Opportunity 3.It has no close substitutes
1. Lack of adequate infrastructure in city 2.It has a threat of security Threats 3.Less ridership than that what estimated can affect further estimated
revenue which can affect adversely in future plans
Competition
Competitors
Buses, Taxis, Public Transport
doc_407808053.docx
SWOT ANALYSIS OF DELHI METRO
Delhi Metro
Parent Company
Delhi Metro
Category
Railroads
Sector
Transportation & Logistics
Tagline/ Slogan
My Delhi I Care
Integration with other modes of public transport, enabling the USP commuters to conveniently interchange from one mode to another
STP
Segment
Population with daily need of travelling
Target Group
Middle class people
Positioning
Delhi Mass Rapid Transit System
SWOT Analysis
1. UN has certified The Delhi Metro Rail Corporation as the first metro rail and rail-based system in the world to get “carbon credits for reducing greenhouse gas emissions” 2. Entries and exit doors to metro stations are controlled by flap-doors operated by 'smart-cards' and contact less tokens 3. It is a monopoly and acts as a pro-active government 4. It helps reducing traffic and pollution in Delhi 5. Carries approx 2 million passengers daily Strength 6. Approx 200 km of connectivity in NCR region
1.It had too much cost 2.It costs more than bus travelling Weakness 3.Lot of difficulties like various government norms while acquiring land
1.The growing demand for public transport 2.World famous tourist place attracting both domestic as well as international tourists Opportunity 3.It has no close substitutes
1. Lack of adequate infrastructure in city 2.It has a threat of security Threats 3.Less ridership than that what estimated can affect further estimated
revenue which can affect adversely in future plans
Competition
Competitors
Buses, Taxis, Public Transport
doc_407808053.docx