Description
SWOT ANALYSIS OF DELHAIZE
Delhaize
Parent Company
Delhaize Group, Romania
Category
Food Retail
Sector
Lifestyle and Retail
Tagline/ Slogan
Get Your Lion's Share
USP
Quality food at Low prices
STP
Segment
Supermarket
Target Group
Middle income Households
Low cost provider of a large variety of food products without Positioning compromising on quality
SWOT Analysis
1. Food retailer headquartered in Belgium which operates in seven countries. Second largest company in Belgium. 2. Food lion is the largest subsidiary of Delhaize group, the largest food retail in Belgium which is highly renowned 3. Delhaize America stores use a common private brand called Home 360 which is very high selling and profitable Strength 4. A very stable and low operating cost business model
1.Received negative publicity due to its workforce and labour management issues Weakness 2.High variability in services across different stores
1.Identify unprofitable stores and decide to close or how to make Opportunity them profitable 2.Boost sales through consumer promotions and attractive schemes
3.Enter into strategic alliances to strengthen business
1.Rising competition from global retailers 2.Economic Recession Threats 3.Rising food, fuel and labour costs
Competition
1.Tesco 2.Woolsworth Competitors 3.Wesfarmers
doc_273459628.docx
SWOT ANALYSIS OF DELHAIZE
Delhaize
Parent Company
Delhaize Group, Romania
Category
Food Retail
Sector
Lifestyle and Retail
Tagline/ Slogan
Get Your Lion's Share
USP
Quality food at Low prices
STP
Segment
Supermarket
Target Group
Middle income Households
Low cost provider of a large variety of food products without Positioning compromising on quality
SWOT Analysis
1. Food retailer headquartered in Belgium which operates in seven countries. Second largest company in Belgium. 2. Food lion is the largest subsidiary of Delhaize group, the largest food retail in Belgium which is highly renowned 3. Delhaize America stores use a common private brand called Home 360 which is very high selling and profitable Strength 4. A very stable and low operating cost business model
1.Received negative publicity due to its workforce and labour management issues Weakness 2.High variability in services across different stores
1.Identify unprofitable stores and decide to close or how to make Opportunity them profitable 2.Boost sales through consumer promotions and attractive schemes
3.Enter into strategic alliances to strengthen business
1.Rising competition from global retailers 2.Economic Recession Threats 3.Rising food, fuel and labour costs
Competition
1.Tesco 2.Woolsworth Competitors 3.Wesfarmers
doc_273459628.docx