Description
SWOT ANALYSIS OF DELHAIZE

Delhaize

Parent Company

Delhaize Group, Romania

Category

Food Retail

Sector

Lifestyle and Retail

Tagline/ Slogan

Get Your Lion's Share

USP

Quality food at Low prices

STP

Segment

Supermarket

Target Group

Middle income Households

Low cost provider of a large variety of food products without Positioning compromising on quality

SWOT Analysis

1. Food retailer headquartered in Belgium which operates in seven countries. Second largest company in Belgium. 2. Food lion is the largest subsidiary of Delhaize group, the largest food retail in Belgium which is highly renowned 3. Delhaize America stores use a common private brand called Home 360 which is very high selling and profitable Strength 4. A very stable and low operating cost business model

1.Received negative publicity due to its workforce and labour management issues Weakness 2.High variability in services across different stores

1.Identify unprofitable stores and decide to close or how to make Opportunity them profitable 2.Boost sales through consumer promotions and attractive schemes

3.Enter into strategic alliances to strengthen business

1.Rising competition from global retailers 2.Economic Recession Threats 3.Rising food, fuel and labour costs

Competition

1.Tesco 2.Woolsworth Competitors 3.Wesfarmers



doc_273459628.docx
 

Attachments

Back
Top