Description
SWOT ANALYSIS OF DEL MONTE KETCHUPS AND SAUCES
Delmonte Ketchups and Sauces
Parent Company
Delmonte
Category
Food Products
Sector
Food Products
Tagline/ Slogan
Taste like never before
USP
New and different tasting ketchups
STP
Segment
People who want to add a taste with everything they have
Target Group
All age groups middle and upper class
Positioning
Tasty ketchup no one can resist
SWOT Analysis
1.Good brand name 2.Good advertising Strength 3.Good distribution in big cities
Weakness
1.Food products have a limited shelf life
1.More advertising Opportunity 2.Reach out to a bigger audience
Threats
1.Threat from existing brands and local competitors
Competition
1.Kissan Ketchup Competitors 2.Heinz Ketchup
doc_279322277.docx
SWOT ANALYSIS OF DEL MONTE KETCHUPS AND SAUCES
Delmonte Ketchups and Sauces
Parent Company
Delmonte
Category
Food Products
Sector
Food Products
Tagline/ Slogan
Taste like never before
USP
New and different tasting ketchups
STP
Segment
People who want to add a taste with everything they have
Target Group
All age groups middle and upper class
Positioning
Tasty ketchup no one can resist
SWOT Analysis
1.Good brand name 2.Good advertising Strength 3.Good distribution in big cities
Weakness
1.Food products have a limited shelf life
1.More advertising Opportunity 2.Reach out to a bigger audience
Threats
1.Threat from existing brands and local competitors
Competition
1.Kissan Ketchup Competitors 2.Heinz Ketchup
doc_279322277.docx