Description
SWOT ANALYSIS OF DEJA BLUE
Deja Blue
Parent Company
Dr. Peppers Snapple Group
Category
Beverages
Sector
Food and Beverages
Tagline/ Slogan
Turn your thirst upside down
USP
Curvy eye catchy bottle STP
Segment
Packaged drinking water segment
Target Group
Middle class, upper middle class and high society classes
Positioning
An ultimate thirst quencher SWOT Analysis
1. Pricing is a competitive advantage for the brand 2. Despite having only regional distribution, the brand enjoys a good percent share of the water market 3. Eco friendly Label process and low plastic engineering Strength 4. Strong brand backing of parent company increase reach
1. Presence only in America and that also not in all states Weakness 2.Brand awareness is very less compared to leading brands
1. Attractive packaging with competitive pricing makes it a valuable product 2. With the strong distribution network it has built, has helped to increase the market share Opportunity 3. Increase in global sales with increasing reach
1. Same product from large multinational like Pepsi and Coca-Cola in the same market has generated an immense competition 2.Small time regional packaged water bottle makers give a tough Threats competition Competition
1. Aquafina 2. Dasani Competitors 3. Kinley
doc_325876029.docx
SWOT ANALYSIS OF DEJA BLUE
Deja Blue
Parent Company
Dr. Peppers Snapple Group
Category
Beverages
Sector
Food and Beverages
Tagline/ Slogan
Turn your thirst upside down
USP
Curvy eye catchy bottle STP
Segment
Packaged drinking water segment
Target Group
Middle class, upper middle class and high society classes
Positioning
An ultimate thirst quencher SWOT Analysis
1. Pricing is a competitive advantage for the brand 2. Despite having only regional distribution, the brand enjoys a good percent share of the water market 3. Eco friendly Label process and low plastic engineering Strength 4. Strong brand backing of parent company increase reach
1. Presence only in America and that also not in all states Weakness 2.Brand awareness is very less compared to leading brands
1. Attractive packaging with competitive pricing makes it a valuable product 2. With the strong distribution network it has built, has helped to increase the market share Opportunity 3. Increase in global sales with increasing reach
1. Same product from large multinational like Pepsi and Coca-Cola in the same market has generated an immense competition 2.Small time regional packaged water bottle makers give a tough Threats competition Competition
1. Aquafina 2. Dasani Competitors 3. Kinley
doc_325876029.docx