Description
SWOT ANALYSIS OF DEAN FOODS
Dean Foods
Parent Company
Dean Evaporated Milk Company
Category
Food Processing
Sector
Food and Beverages
Tagline/ Slogan
Created by nature. Delivered by Dean
Offers a portfolio full of natural, nutritious products that are staples of a healthy diet and are served in various eating places USP including homes every day STP
Segment
Plant-based food and beverages, Dairy products, Bottled water
Target Group
Homes, schools, restaurants, hospitals, and coffee shops
Positioning
Delivering fresh, nourishing and quality products to families SWOT Analysis
1. It has 100 facilities located in 35 American states as well as five manufacturing plants in the countries of Belgium, France, the United Kingdom, and the Netherlands 2. Offering superior customer service through one of the USA’s largest refrigerated store delivery networks 3. Fresh Dairy Direct is the largest processor and distributor of milk and other dairy products in the United States, with products sold under more than 50 familiar local and regional brands and a wide array of private labels 4. Consumer demand for plant-based and organic beverages and foods has grown in recent years due to growing consumer confidence in the health benefits attributable to these products, and WhiteWaveAlpro has a leading position in these categories Strength 5. Has a strong workforce of over 24,000
1. Seasonal changes in the demand for dairy products 2. Retail pricing pressures and intense competition means limited market share 3. Fresh Dairy Direct has several competitors in each of its major Weakness product and geographic markets
1. Focus on cost reduction and capability building 2. Driving volume gains through the acquisition of new customers for Fresh Dairy Direct 3. Investing in emerging and alternative channels and expanding the Opportunity geography and platform of WhiteWave-Alpro’s portfolio
1. Fluid milk category has posted declining volumes over the last several years 2. Contamination due to animal diseases Threats 3. Economic pressures such as supply shortages, and in?ation Competition
1. Dairy Farmers of America, Inc. 2. Dreyer's Grand Ice Cream Holdings, Inc. Competitors 3. National Dairy, LLC
doc_188192911.docx
SWOT ANALYSIS OF DEAN FOODS
Dean Foods
Parent Company
Dean Evaporated Milk Company
Category
Food Processing
Sector
Food and Beverages
Tagline/ Slogan
Created by nature. Delivered by Dean
Offers a portfolio full of natural, nutritious products that are staples of a healthy diet and are served in various eating places USP including homes every day STP
Segment
Plant-based food and beverages, Dairy products, Bottled water
Target Group
Homes, schools, restaurants, hospitals, and coffee shops
Positioning
Delivering fresh, nourishing and quality products to families SWOT Analysis
1. It has 100 facilities located in 35 American states as well as five manufacturing plants in the countries of Belgium, France, the United Kingdom, and the Netherlands 2. Offering superior customer service through one of the USA’s largest refrigerated store delivery networks 3. Fresh Dairy Direct is the largest processor and distributor of milk and other dairy products in the United States, with products sold under more than 50 familiar local and regional brands and a wide array of private labels 4. Consumer demand for plant-based and organic beverages and foods has grown in recent years due to growing consumer confidence in the health benefits attributable to these products, and WhiteWaveAlpro has a leading position in these categories Strength 5. Has a strong workforce of over 24,000
1. Seasonal changes in the demand for dairy products 2. Retail pricing pressures and intense competition means limited market share 3. Fresh Dairy Direct has several competitors in each of its major Weakness product and geographic markets
1. Focus on cost reduction and capability building 2. Driving volume gains through the acquisition of new customers for Fresh Dairy Direct 3. Investing in emerging and alternative channels and expanding the Opportunity geography and platform of WhiteWave-Alpro’s portfolio
1. Fluid milk category has posted declining volumes over the last several years 2. Contamination due to animal diseases Threats 3. Economic pressures such as supply shortages, and in?ation Competition
1. Dairy Farmers of America, Inc. 2. Dreyer's Grand Ice Cream Holdings, Inc. Competitors 3. National Dairy, LLC
doc_188192911.docx