Description
SWOT ANALYSIS OF DD DIRECT PLUS
DD Direct Plus
Parent Company
Doordarshan
Category
Free-to-air digital satellite television
Sector
Media and broadcasting
Tagline/ Slogan
India’s only free DTH service
USP
Free to air channels
STP
Segment
Segmenting based on type of cable services
Target Group
Segments In set top boxes
Positioning
Free channels in set top boxes
SWOT Analysis
1. The Doordarshan brand name 2. Free channels provided by the govt 3. Being a govt backed venture it has tremendous reach and potential 4. The legacy of Doordarshan still impacts the semi-urban rural parts of Strength India
1. Less variety of channels and lesser innovation compared to private players 2. Govt intervention often bogs down the possibility of innovating and Weakness expansion
1. As number, if set top boxes are increasing the channels can be viewed more 2. Increasing penetration of DTH services Opportunity 3. Per capita purchasing power of the people are rising
1. New entrants in free channels which are given in free of cost 2. Better branding and marketing of some other private players Threats 3. Change of govt policies and broadcasting regulations would affect
Competition
1. Tata Sky 2. Dish TV 3. Reliance Digital TV Competitors 4. Airtel Digital TV
doc_403790842.docx
SWOT ANALYSIS OF DD DIRECT PLUS
DD Direct Plus
Parent Company
Doordarshan
Category
Free-to-air digital satellite television
Sector
Media and broadcasting
Tagline/ Slogan
India’s only free DTH service
USP
Free to air channels
STP
Segment
Segmenting based on type of cable services
Target Group
Segments In set top boxes
Positioning
Free channels in set top boxes
SWOT Analysis
1. The Doordarshan brand name 2. Free channels provided by the govt 3. Being a govt backed venture it has tremendous reach and potential 4. The legacy of Doordarshan still impacts the semi-urban rural parts of Strength India
1. Less variety of channels and lesser innovation compared to private players 2. Govt intervention often bogs down the possibility of innovating and Weakness expansion
1. As number, if set top boxes are increasing the channels can be viewed more 2. Increasing penetration of DTH services Opportunity 3. Per capita purchasing power of the people are rising
1. New entrants in free channels which are given in free of cost 2. Better branding and marketing of some other private players Threats 3. Change of govt policies and broadcasting regulations would affect
Competition
1. Tata Sky 2. Dish TV 3. Reliance Digital TV Competitors 4. Airtel Digital TV
doc_403790842.docx