Description
SWOT ANALYSIS OF DB SCHENKER
DB Schenker
Parent Company
Deutsche Bahn
Land transport, global air and ocean freight, sophisticated logistics Category solutions and global supply chain
Sector
Transportation & Logistics
Tagline/ Slogan
Automotive Powerhouse; Delivering solutions
To provide seamless, one-stop shop logistics solutions covering frontUSP end and back-end services
STP
Segment
Businesses with transportation requirement
Automotive, aeroparts, consumer, high-tech and fashion & retail Target Group industries
Positioning
Global logistics expertise with a strong rail foundation
SWOT Analysis
1. It has done marketing campaigns in around 20 countries 2. It has decided to set up its first global Solution Competence Center outside of Europe i.e. in Singapore which will be the base camp for numerous supply chain experts to engage with customers 3. It was recognized as the best sea freight forwarder in India and the number two in air freight Strength 4. More than 95,000 employees worldwide in over 130 countries
1.There is a big difference between the logistics, per se in Europe or the western world and Asia, hence difficult adaptation 2. Strong competition and liberalization of the railway market in Weakness Germany
1.It can go for local companies because local companies still do logistics, warehousing and transportation by themselves 2.It can also focus on Bangladesh who is the second largest producer of textiles after China, it has 4 million people in the textile industry Opportunity 3.Engineering services
Threats
1.There are lots of problems in terms of documentation and customs 2.Infrastructure improvement is still a challenge
3. Competition from various international and domestic players
Competition
1. DHL International 2.Panalpina Competitors 3. Kuehne & Nagel International AG
doc_164698133.docx
SWOT ANALYSIS OF DB SCHENKER
DB Schenker
Parent Company
Deutsche Bahn
Land transport, global air and ocean freight, sophisticated logistics Category solutions and global supply chain
Sector
Transportation & Logistics
Tagline/ Slogan
Automotive Powerhouse; Delivering solutions
To provide seamless, one-stop shop logistics solutions covering frontUSP end and back-end services
STP
Segment
Businesses with transportation requirement
Automotive, aeroparts, consumer, high-tech and fashion & retail Target Group industries
Positioning
Global logistics expertise with a strong rail foundation
SWOT Analysis
1. It has done marketing campaigns in around 20 countries 2. It has decided to set up its first global Solution Competence Center outside of Europe i.e. in Singapore which will be the base camp for numerous supply chain experts to engage with customers 3. It was recognized as the best sea freight forwarder in India and the number two in air freight Strength 4. More than 95,000 employees worldwide in over 130 countries
1.There is a big difference between the logistics, per se in Europe or the western world and Asia, hence difficult adaptation 2. Strong competition and liberalization of the railway market in Weakness Germany
1.It can go for local companies because local companies still do logistics, warehousing and transportation by themselves 2.It can also focus on Bangladesh who is the second largest producer of textiles after China, it has 4 million people in the textile industry Opportunity 3.Engineering services
Threats
1.There are lots of problems in terms of documentation and customs 2.Infrastructure improvement is still a challenge
3. Competition from various international and domestic players
Competition
1. DHL International 2.Panalpina Competitors 3. Kuehne & Nagel International AG
doc_164698133.docx