Description
SWOT ANALYSIS OF DB REALTY
DB Realty
Parent Company
Dynamix Balwas Group
Real Estate Developer, Residential Complex, Commercial Spaces, Category Shopping Malls
Sector
Real Estate and Construction
Tagline/ Slogan
The next level
USP
Luxurious apartments and condominium
STP
Segment
People in the metro cities like Pune, Mumbai
Target Group
Rich and upper middle class people who wants luxurious house
Positioning
Good quality, location and luxury
SWOT Analysis
1. Strategic location in Mumbai and Pune 2. Highly lucrative market in Mumbai 3. Strong CSR activities in and around Mumbai 4. Ability to response to consumer requirements Strength 5.It is one of India's largest real estate developer based in Mumbai
1. 2G spectrum scam connection with Etisalat 2. Restriction to foreign FDI may hamper its capital growth 3. Limited business experience for conducting business activity outside Weakness Mumbai
1. Ability of expansion in other metro cities in India 2. Joint venture and acquisition for development. Opportunity 3. Global tie-ups and diversification can be possible
1. Rules and regulation on FSI and time consuming legal proceeding. 2. Slowdown in Indian Economic growth 3. Varying interest rate and exchange rates in India 4.Immense competition Threats 5. Corrupt practices in legal proceeding.
Competition
1. DLF 2. Oberoi Realty Competitors 3. HDIL
doc_114764007.docx
SWOT ANALYSIS OF DB REALTY
DB Realty
Parent Company
Dynamix Balwas Group
Real Estate Developer, Residential Complex, Commercial Spaces, Category Shopping Malls
Sector
Real Estate and Construction
Tagline/ Slogan
The next level
USP
Luxurious apartments and condominium
STP
Segment
People in the metro cities like Pune, Mumbai
Target Group
Rich and upper middle class people who wants luxurious house
Positioning
Good quality, location and luxury
SWOT Analysis
1. Strategic location in Mumbai and Pune 2. Highly lucrative market in Mumbai 3. Strong CSR activities in and around Mumbai 4. Ability to response to consumer requirements Strength 5.It is one of India's largest real estate developer based in Mumbai
1. 2G spectrum scam connection with Etisalat 2. Restriction to foreign FDI may hamper its capital growth 3. Limited business experience for conducting business activity outside Weakness Mumbai
1. Ability of expansion in other metro cities in India 2. Joint venture and acquisition for development. Opportunity 3. Global tie-ups and diversification can be possible
1. Rules and regulation on FSI and time consuming legal proceeding. 2. Slowdown in Indian Economic growth 3. Varying interest rate and exchange rates in India 4.Immense competition Threats 5. Corrupt practices in legal proceeding.
Competition
1. DLF 2. Oberoi Realty Competitors 3. HDIL
doc_114764007.docx