Description
SWOT ANALYSIS OF DAVID JONES
David Jones
Parent Company
David Jones group
Category
Retail
Sector
Lifestyle and retail
Tagline/ Slogan
There is no other store like
USP
Affordable style STP
segmentation
Style and quality conscious group
Target Group
Young generation and home makers
Positioning
Style within reach SWOT Analysis
1.Strong domestic presence in Australian market in fashion, electricity and food products 2. Variety of products offered 3.Store locations as Low risk and high value locations Strength 4. Has over 200 retail stores in France and Luxembourg
1. Due to many options available, brand switching is high and low brand loyalty Weakness 2. Limited global penetration
1. Entering into pharmaceutical business 2. Leveraging on brand name David Jones to enter into other product Opportunity line extension
1.Increasing domestic competition as new brands coming constantly Threats 2. High brand switching by customers means limited brand loyalty Competition
1.Mayer 2.Woolworths 3. Coles Group Competitors 4.Wesfarmers
doc_831462228.docx
SWOT ANALYSIS OF DAVID JONES
David Jones
Parent Company
David Jones group
Category
Retail
Sector
Lifestyle and retail
Tagline/ Slogan
There is no other store like
USP
Affordable style STP
segmentation
Style and quality conscious group
Target Group
Young generation and home makers
Positioning
Style within reach SWOT Analysis
1.Strong domestic presence in Australian market in fashion, electricity and food products 2. Variety of products offered 3.Store locations as Low risk and high value locations Strength 4. Has over 200 retail stores in France and Luxembourg
1. Due to many options available, brand switching is high and low brand loyalty Weakness 2. Limited global penetration
1. Entering into pharmaceutical business 2. Leveraging on brand name David Jones to enter into other product Opportunity line extension
1.Increasing domestic competition as new brands coming constantly Threats 2. High brand switching by customers means limited brand loyalty Competition
1.Mayer 2.Woolworths 3. Coles Group Competitors 4.Wesfarmers
doc_831462228.docx