Description
SWOT ANALYSIS OF DALMORE
Dalmore
Parent Company
UB Group
Category
Beverages
Sector
Foods and Beverages
Tagline/ Slogan
Because Style Never Goes out of Fashion
USP
Male-positioned often prestige brand STP
Segment
Premium beverage for upper class men
Target Group
Businessmen and executive professionals with high income
Positioning
Premium and rare scotch SWOT Analysis
1. Strong customer and brand loyalty 2. Unique packaging that customer could recall 3. Legacy and heritage associated with brand 4. Popularity and following among the high income group and its intended use for special occasions Strength 5. Global presence of the brand
1. Despite a high quality product, its brand recall is quite less Weakness 2. Penetration in the market is low no easy availability
1. Increased consumption of scotch on special occasion 2. Spending power for such premium products amongst the consumer is increasing Opportunity 3. More global presence and distribution
1. Comparatively low prices of competitors 2. Use of champagne for special occasions Threats 3. Local blended scotch and their high penetration in the market Competition
1. Black Dog 2. ChivasRegal Competitors 3. Whyte and Mackay
doc_687837265.docx
SWOT ANALYSIS OF DALMORE
Dalmore
Parent Company
UB Group
Category
Beverages
Sector
Foods and Beverages
Tagline/ Slogan
Because Style Never Goes out of Fashion
USP
Male-positioned often prestige brand STP
Segment
Premium beverage for upper class men
Target Group
Businessmen and executive professionals with high income
Positioning
Premium and rare scotch SWOT Analysis
1. Strong customer and brand loyalty 2. Unique packaging that customer could recall 3. Legacy and heritage associated with brand 4. Popularity and following among the high income group and its intended use for special occasions Strength 5. Global presence of the brand
1. Despite a high quality product, its brand recall is quite less Weakness 2. Penetration in the market is low no easy availability
1. Increased consumption of scotch on special occasion 2. Spending power for such premium products amongst the consumer is increasing Opportunity 3. More global presence and distribution
1. Comparatively low prices of competitors 2. Use of champagne for special occasions Threats 3. Local blended scotch and their high penetration in the market Competition
1. Black Dog 2. ChivasRegal Competitors 3. Whyte and Mackay
doc_687837265.docx