Description
SWOT ANALYSIS OF DAILYMAIL
Daily Mail
Parent Company
Daily Mail and General Trust
Category
English middle-market daily tabloid newspaper
Sector
Newspapers
Tagline/ Slogan
The paper that gives you a voice every day
USP
United Kingdom’s second biggest selling newspaper
STP
Segment
English reading population
Target Group
Women, lower middle class people
Positioning
Communist view to represent the voice of the common people
SWOT Analysis
1. Only newspaper to have more than 50% female readership 2. The newspaper has more than 100 million unique visitors per month to its website 3. The Daily Mail was Britain’s first daily newspaper 4. First newspaper to sell a million copies a day Strength 5. Strong presence across UK
1.Lost substantial amount of cash when lawsuits filed against the newspaper were successful Weakness 2.Involved in a number of controversies which were sensational online
1.Try to enter into more contracts with other fast food joints as Mc Donald’s for subscription 2.Introduce innovative features which grab attention with less criticism Opportunity 3.Improve the sales by marketing on large scale via Internet
1.Increasing competition from other tabloids 2. Pending lawsuits against Daily Mail Threats 3.Government may regulate free press in United Kingdom
Competition
1.Daily Express 2.Sunday Express Competitors 3.The Sun
doc_810569589.docx
SWOT ANALYSIS OF DAILYMAIL
Daily Mail
Parent Company
Daily Mail and General Trust
Category
English middle-market daily tabloid newspaper
Sector
Newspapers
Tagline/ Slogan
The paper that gives you a voice every day
USP
United Kingdom’s second biggest selling newspaper
STP
Segment
English reading population
Target Group
Women, lower middle class people
Positioning
Communist view to represent the voice of the common people
SWOT Analysis
1. Only newspaper to have more than 50% female readership 2. The newspaper has more than 100 million unique visitors per month to its website 3. The Daily Mail was Britain’s first daily newspaper 4. First newspaper to sell a million copies a day Strength 5. Strong presence across UK
1.Lost substantial amount of cash when lawsuits filed against the newspaper were successful Weakness 2.Involved in a number of controversies which were sensational online
1.Try to enter into more contracts with other fast food joints as Mc Donald’s for subscription 2.Introduce innovative features which grab attention with less criticism Opportunity 3.Improve the sales by marketing on large scale via Internet
1.Increasing competition from other tabloids 2. Pending lawsuits against Daily Mail Threats 3.Government may regulate free press in United Kingdom
Competition
1.Daily Express 2.Sunday Express Competitors 3.The Sun
doc_810569589.docx