Description
SWOT ANALYSIS OF DABUR HONEY
Dabur Honey
Parent Company
Dabur
Category
Food Products
Sector
Food Products
Tagline/ Slogan
Maar Dhakka; Drop Sugar, Switch to Dabur honey; Guaranteed Pure
USP
Healthy honey which provides energy and taste
STP
Segment
People seeking sweet honey as a food ingredient
Target Group
All age groups Lower, middle class people
Positioning
Replacement for sugar
SWOT Analysis
1.Strong Dabur brand name 2.Excellent branding and advertising Strength 3.Excellent distribution and availability
1.Food products have a limited shelf life Weakness 2.Not good for diabetic patients
1.Leverage successful brand Dabur Opportunity 2.Advertise more 3.Buy out competition
Threats
1. People preferring local made honey
Competition
1.Baidhyanath 2.Zandu Competitors 3.Local honey manufacturers
doc_451558055.docx
SWOT ANALYSIS OF DABUR HONEY
Dabur Honey
Parent Company
Dabur
Category
Food Products
Sector
Food Products
Tagline/ Slogan
Maar Dhakka; Drop Sugar, Switch to Dabur honey; Guaranteed Pure
USP
Healthy honey which provides energy and taste
STP
Segment
People seeking sweet honey as a food ingredient
Target Group
All age groups Lower, middle class people
Positioning
Replacement for sugar
SWOT Analysis
1.Strong Dabur brand name 2.Excellent branding and advertising Strength 3.Excellent distribution and availability
1.Food products have a limited shelf life Weakness 2.Not good for diabetic patients
1.Leverage successful brand Dabur Opportunity 2.Advertise more 3.Buy out competition
Threats
1. People preferring local made honey
Competition
1.Baidhyanath 2.Zandu Competitors 3.Local honey manufacturers
doc_451558055.docx