Description
SWOT ANALYSIS OF CVS CAREMARK
CVS Caremark
Parent Company
CVS Caremark
Category
Pharmacy retail
Sector
Lifestyle and retail
Tagline/ Slogan
Cure CVS; Your Benefits. Delivered With Care
USP
Customer , value and service STP
segmentation
Health conscious group
Target Group
Doctors and home maker, Middle class and upper middle class
Positioning
Value service for customers SWOT Analysis
1.Strong presence in health and beauty products 2. Variety of products offered 3. Strong worldwide distribution channels 4. Good market position and financially stable company 5. With more than 7,000 CVS/pharmacy and specialty pharmacy Strength locations in 40+ US states
1.Company facing controversies due to allegations in business practices 2. Despite being a big company, brand recall is less compared to Weakness industry leaders
Opportunity
1. Entering into home care products
2. Increasing domestic presence with increasing population 3. Tapping global markets with tie-ups and collborations
1. People unaware of different pharmaceutical products Threats 2. Global competition from rivals in pharmaceutical industry Competition
1.Walgreens Corporate Office 2. Kroger company 3.Rite Aid Corporation Competitors 4.Target corp
doc_560087088.docx
SWOT ANALYSIS OF CVS CAREMARK
CVS Caremark
Parent Company
CVS Caremark
Category
Pharmacy retail
Sector
Lifestyle and retail
Tagline/ Slogan
Cure CVS; Your Benefits. Delivered With Care
USP
Customer , value and service STP
segmentation
Health conscious group
Target Group
Doctors and home maker, Middle class and upper middle class
Positioning
Value service for customers SWOT Analysis
1.Strong presence in health and beauty products 2. Variety of products offered 3. Strong worldwide distribution channels 4. Good market position and financially stable company 5. With more than 7,000 CVS/pharmacy and specialty pharmacy Strength locations in 40+ US states
1.Company facing controversies due to allegations in business practices 2. Despite being a big company, brand recall is less compared to Weakness industry leaders
Opportunity
1. Entering into home care products
2. Increasing domestic presence with increasing population 3. Tapping global markets with tie-ups and collborations
1. People unaware of different pharmaceutical products Threats 2. Global competition from rivals in pharmaceutical industry Competition
1.Walgreens Corporate Office 2. Kroger company 3.Rite Aid Corporation Competitors 4.Target corp
doc_560087088.docx