Description
SWOT ANALYSIS OF CUTTER AND BUCK
Cutter and Buck
Parent Company
New Wave Group AB
Category
Apparels and Accessories
Sector
Lifestyle and Retail
Tagline/ Slogan
Enduring classics; Legendary Style
Innovative ,Premier and Legendary sports look along with the high USP fashion feel STP
Those who have a simple yet active lifestyle and want to look Segment fashionable while doing all of it
People having medium to high purchasing power who love high Target Group quality and classic looks
Positioning
Superb and timeless brand used by people having a carefree attitude SWOT Analysis
1.Leaders in the Golf Apparel market and well established brand in the sporty fashion market 2. Acquire and Develop branded merchandise for corporate profiling as well as consumer markets 3. Use the best fabrics and trims, classic styling, and a wide range of colors to create clothing that looks and performs impeccably. 4. Social and environment friendly organization with a special emphasis on sustainability due to today’s ever growing problems 5.Cutter and Buck apparel are sponsors for various sport tournaments eg: NFL, MLB and feature logos of different teams along with specially made T- shirts for collegiate teams 6. Influential people like Bill Clinton wear Cutter and Buck apparel Strength and accessories
1.Since they have tried to expand into so many markets have lost their niche of Sports Apparel 2.Brand awareness is limited across the world 3.Presence of other international brands and hence high brand Weakness switching
1.Agressive marketing and promotion strategies should be used to get more visibility for the brand 2.Try and expand into the unexplored international markets Opportunity 3.Online Retail
1.Many new companies coming into the line of Corporate Apparel at even cheaper rates 2.No brand loyalty towards them as such since they aren’t a part of any major segment and more of a mass appealer Threats 3.Changing consumer likes and perceptions Competition
1.Quiksilver 2.Lacoste Competitors 3.Modern Amusement
doc_302627244.docx
SWOT ANALYSIS OF CUTTER AND BUCK
Cutter and Buck
Parent Company
New Wave Group AB
Category
Apparels and Accessories
Sector
Lifestyle and Retail
Tagline/ Slogan
Enduring classics; Legendary Style
Innovative ,Premier and Legendary sports look along with the high USP fashion feel STP
Those who have a simple yet active lifestyle and want to look Segment fashionable while doing all of it
People having medium to high purchasing power who love high Target Group quality and classic looks
Positioning
Superb and timeless brand used by people having a carefree attitude SWOT Analysis
1.Leaders in the Golf Apparel market and well established brand in the sporty fashion market 2. Acquire and Develop branded merchandise for corporate profiling as well as consumer markets 3. Use the best fabrics and trims, classic styling, and a wide range of colors to create clothing that looks and performs impeccably. 4. Social and environment friendly organization with a special emphasis on sustainability due to today’s ever growing problems 5.Cutter and Buck apparel are sponsors for various sport tournaments eg: NFL, MLB and feature logos of different teams along with specially made T- shirts for collegiate teams 6. Influential people like Bill Clinton wear Cutter and Buck apparel Strength and accessories
1.Since they have tried to expand into so many markets have lost their niche of Sports Apparel 2.Brand awareness is limited across the world 3.Presence of other international brands and hence high brand Weakness switching
1.Agressive marketing and promotion strategies should be used to get more visibility for the brand 2.Try and expand into the unexplored international markets Opportunity 3.Online Retail
1.Many new companies coming into the line of Corporate Apparel at even cheaper rates 2.No brand loyalty towards them as such since they aren’t a part of any major segment and more of a mass appealer Threats 3.Changing consumer likes and perceptions Competition
1.Quiksilver 2.Lacoste Competitors 3.Modern Amusement
doc_302627244.docx