Description
SWOT ANALYSIS OF CRUZCAMPO
Cruzcampo
Parent Company
Heineken International
Category
Beverages
Sector
Food and Beverages
Tagline/ Slogan
Don't lose the south
Cruzcampo is considered to be the biggest beer producer in Spain. USP Spanish southerners regard Cruzcampo as the national pride. STP
Segment
Beer loving urban youth
Target Group
Adults visiting Tapas bars & restaurants.
Positioning
Typically light tasting with a fine balance of malt and hops. SWOT Analysis
1. It is the most consumed beer in Spain. 2. A lot of variants are available ranging from strong to alcohol-free. 3. It is recognized for its quality & premium taste. 4. It has a floral, aromatic aroma, a dry finish which makes it a preferred drink for all occasions Strength 5. Strong backing of the parent company means good distribution
1. A limited financial base compared to the major players in the global market. 2. Limited presence outside of Europe as is not advertised as much as Weakness popular brands
1. Specific niche: Appreciation for high-quality brew, enjoyment, and Opportunity refreshment. 2. The new generation of individuals and families has a far greater
appreciation of attractive packaging (image conscious). 3. Current drive by government and specialized institutions towards export of locally manufactured products.
1. New marketing strategies and tactics by established products and companies. 2. Existing competition in the beer market. Threats 3.Rising prices of raw materials. Competition
1. Budweiser 2. Miller Competitors 3.Coors
doc_210467128.docx
SWOT ANALYSIS OF CRUZCAMPO
Cruzcampo
Parent Company
Heineken International
Category
Beverages
Sector
Food and Beverages
Tagline/ Slogan
Don't lose the south
Cruzcampo is considered to be the biggest beer producer in Spain. USP Spanish southerners regard Cruzcampo as the national pride. STP
Segment
Beer loving urban youth
Target Group
Adults visiting Tapas bars & restaurants.
Positioning
Typically light tasting with a fine balance of malt and hops. SWOT Analysis
1. It is the most consumed beer in Spain. 2. A lot of variants are available ranging from strong to alcohol-free. 3. It is recognized for its quality & premium taste. 4. It has a floral, aromatic aroma, a dry finish which makes it a preferred drink for all occasions Strength 5. Strong backing of the parent company means good distribution
1. A limited financial base compared to the major players in the global market. 2. Limited presence outside of Europe as is not advertised as much as Weakness popular brands
1. Specific niche: Appreciation for high-quality brew, enjoyment, and Opportunity refreshment. 2. The new generation of individuals and families has a far greater
appreciation of attractive packaging (image conscious). 3. Current drive by government and specialized institutions towards export of locally manufactured products.
1. New marketing strategies and tactics by established products and companies. 2. Existing competition in the beer market. Threats 3.Rising prices of raw materials. Competition
1. Budweiser 2. Miller Competitors 3.Coors
doc_210467128.docx