Description
SWOT ANALYSIS OF CRUSH ORANGE
Crush Orange
Parent Company
Dr. Peppers Snapple Group
Category
Beverages
Sector
Food and Beverages
Tagline/ Slogan
There’s only one; Refreshing delicious
USP
Caffeine free carbonated soft drink STP
Segment
All age groups who prefer drinking soft drinks
Target Group
Youngsters from the middle class
Positioning
Caffeine free drink and its fresh fruits squeezed illusion SWOT Analysis
1. Strong distribution network through franchisee model 2. A variety of products and different flavors 3. Strong presence in US and Canada 4. Popular brand name means it has a high awareness Strength 5. Strong backing by parent company brand
1.Globally the brand has not created a buzz and hasn't penetrated the market Weakness 2. Fewer flavors are successful and available in small cans and bottles
1. Not many products are present in orange soft drinks category across the world 2.Opening up of economies of emerging markets makes an interesting situation to proliferate in new markets Opportunity 3. More advertising and branding would help increasing brand
awareness
1. A very strong competitor Coca-Cola whom it is competing against which has a strong distribution and sales network wherever it has a presence 2. Cola based soft drinks are getting a higher demand than ever before Threats 3. Changing govt policies and customer preferences Competition
1. Fanta 2. Slice Competitors 3. Tropicana
doc_462560934.docx
SWOT ANALYSIS OF CRUSH ORANGE
Crush Orange
Parent Company
Dr. Peppers Snapple Group
Category
Beverages
Sector
Food and Beverages
Tagline/ Slogan
There’s only one; Refreshing delicious
USP
Caffeine free carbonated soft drink STP
Segment
All age groups who prefer drinking soft drinks
Target Group
Youngsters from the middle class
Positioning
Caffeine free drink and its fresh fruits squeezed illusion SWOT Analysis
1. Strong distribution network through franchisee model 2. A variety of products and different flavors 3. Strong presence in US and Canada 4. Popular brand name means it has a high awareness Strength 5. Strong backing by parent company brand
1.Globally the brand has not created a buzz and hasn't penetrated the market Weakness 2. Fewer flavors are successful and available in small cans and bottles
1. Not many products are present in orange soft drinks category across the world 2.Opening up of economies of emerging markets makes an interesting situation to proliferate in new markets Opportunity 3. More advertising and branding would help increasing brand
awareness
1. A very strong competitor Coca-Cola whom it is competing against which has a strong distribution and sales network wherever it has a presence 2. Cola based soft drinks are getting a higher demand than ever before Threats 3. Changing govt policies and customer preferences Competition
1. Fanta 2. Slice Competitors 3. Tropicana
doc_462560934.docx