Description
SWOT ANALYSIS OF CREATIVE PLAYTHINGS
Creative Playthings
Parent Company
Creative Playthings
Category
Toy Brands & Manufacturers
Sector
Media and Entertainment
Tagline/ Slogan
Safe, Secure and Fun
USP
High quality wooden swing sets
STP
Segment
Educational toys
Target Group
Adults owning houses with backyards/play areas
Positioning
High-quality and best value wooden swing sets and play sets
SWOT Analysis
1.A wide range of wooden swing sets for children with opportunity to customize by adding accessories 2.Excellent pre and post-purchase service for the swing sets 3.Its 60 year old history has helped build a strong and trusted brand name in the wooden play set market 4.Products over a wide price range help the company cater a wider Strength audience
1.Lack of brick-and-mortar stores throughout the USA Weakness 2.Increasing prices of wood are making the toy-sets more expensive
1.To enter the in-house play-set space by leveraging existing expertise 2.Expand into the wooden furniture space that caters to kids 3.Expand into markets outside the USA through joint ventures or by Opportunity providing dealership opportunities
1.Decreasing space, especially in urban areas means the demand for such wooden sets is falling 2.Competition faced in terms of plastic play-set manufacturers as they Threats are lighter and easier to set up
3.The electronic games industry is attracting younger children. Games like the Wii help children perform physical exercises indoor. This is detrimental to the sales of Creative Playthings
Competition
1. Lego Competitors 2. Hasbro
doc_779935509.docx
SWOT ANALYSIS OF CREATIVE PLAYTHINGS
Creative Playthings
Parent Company
Creative Playthings
Category
Toy Brands & Manufacturers
Sector
Media and Entertainment
Tagline/ Slogan
Safe, Secure and Fun
USP
High quality wooden swing sets
STP
Segment
Educational toys
Target Group
Adults owning houses with backyards/play areas
Positioning
High-quality and best value wooden swing sets and play sets
SWOT Analysis
1.A wide range of wooden swing sets for children with opportunity to customize by adding accessories 2.Excellent pre and post-purchase service for the swing sets 3.Its 60 year old history has helped build a strong and trusted brand name in the wooden play set market 4.Products over a wide price range help the company cater a wider Strength audience
1.Lack of brick-and-mortar stores throughout the USA Weakness 2.Increasing prices of wood are making the toy-sets more expensive
1.To enter the in-house play-set space by leveraging existing expertise 2.Expand into the wooden furniture space that caters to kids 3.Expand into markets outside the USA through joint ventures or by Opportunity providing dealership opportunities
1.Decreasing space, especially in urban areas means the demand for such wooden sets is falling 2.Competition faced in terms of plastic play-set manufacturers as they Threats are lighter and easier to set up
3.The electronic games industry is attracting younger children. Games like the Wii help children perform physical exercises indoor. This is detrimental to the sales of Creative Playthings
Competition
1. Lego Competitors 2. Hasbro
doc_779935509.docx