Description
SWOT ANALYSIS OF CRAYOLA
Crayola
Parent Company
Hallmark Cards
Category
Toy Brands and Manufacturers
Sector
Media and Entertainment
Tagline/ Slogan
Inspire Exploration
USP
One of the biggest manufacturers of crayons
STP
Segment
Art accessories and toys
Target Group
Kids and artists
Positioning
The name indicates that they are meant for buyers of crayons
SWOT Analysis
1. Brand recall is very high 2.One of the biggest manufacturer of crayon in the world 3. One of the few manufacturers of silicone polymer toys 4. Has a good customer reach Strength 5. Wide product folio for the customer to choose from
1.Its main focus is on crayons, which reduces its target audience Weakness 2.Does not have a very strong presence in emerging economies
1.Leverage more on its brand name Opportunity 2.Can extend its product line further
1. Other toys for preschoolers Threats 2.Outher art accessories
Competition
1. E. Steiger & Co. 2. Franklin Mfg Co. 3. Eberhard Faber Competitors 4. Charles A. Bowley
5. Joseph Dixon Crucible Co
doc_271081302.docx
SWOT ANALYSIS OF CRAYOLA
Crayola
Parent Company
Hallmark Cards
Category
Toy Brands and Manufacturers
Sector
Media and Entertainment
Tagline/ Slogan
Inspire Exploration
USP
One of the biggest manufacturers of crayons
STP
Segment
Art accessories and toys
Target Group
Kids and artists
Positioning
The name indicates that they are meant for buyers of crayons
SWOT Analysis
1. Brand recall is very high 2.One of the biggest manufacturer of crayon in the world 3. One of the few manufacturers of silicone polymer toys 4. Has a good customer reach Strength 5. Wide product folio for the customer to choose from
1.Its main focus is on crayons, which reduces its target audience Weakness 2.Does not have a very strong presence in emerging economies
1.Leverage more on its brand name Opportunity 2.Can extend its product line further
1. Other toys for preschoolers Threats 2.Outher art accessories
Competition
1. E. Steiger & Co. 2. Franklin Mfg Co. 3. Eberhard Faber Competitors 4. Charles A. Bowley
5. Joseph Dixon Crucible Co
doc_271081302.docx