Description
SWOT ANALYSIS OF COUNTRY GARDEN HOLDINGS
Country Garden Holdings
Parent Company
Country Garden Holdings Ltd
property development, construction, fitting and decoration, property Category management and hotel operation
Sector
Real Estate
To create better society with our existence; To shape a prosperous Tagline/ Slogan future through our conscience and social responsibility
USP
High-quality property projects, high-end residential property.
STP
Segment
People who prefer luxury and modern amenities.
Target Group
High income group people from metro cities
Positioning
Project with modern amenities
SWOT Analysis
1. Good profit margin as compare to other Real Estate 2. Strong market presence in China 3.Good base of construction and Builders 4.Pioneers in Hotel & Hotel development business Strength 5. Its expertise lies in building high-end residential property
1. Not diversified profile of the company 2. More rigorous Government rules and regulation due to its forestry concern. 3. Greater pressure on price as its majority projects are in suburban Weakness areas
1. Merger, acquisition and JV’s for development 2. Opportunities to enter into rental, leasing sector due its high geographical reach. 3. Development in the low cost houses Opportunity 4. Tapping global real estate opportunities with tie-ups
1. Worlds economic turmoil 2. Immense competition 3.Technological advancement by the competitors 4.Fluctuating interest rates and Inflation in Chinese economy Threats 5.Increase in demand of lower rate suburban property
Competition
1. Agile Property Holdings Limited 2. Longfor Properties Company Limited Competitors 3. Soho China Limited
doc_262989794.docx
SWOT ANALYSIS OF COUNTRY GARDEN HOLDINGS
Country Garden Holdings
Parent Company
Country Garden Holdings Ltd
property development, construction, fitting and decoration, property Category management and hotel operation
Sector
Real Estate
To create better society with our existence; To shape a prosperous Tagline/ Slogan future through our conscience and social responsibility
USP
High-quality property projects, high-end residential property.
STP
Segment
People who prefer luxury and modern amenities.
Target Group
High income group people from metro cities
Positioning
Project with modern amenities
SWOT Analysis
1. Good profit margin as compare to other Real Estate 2. Strong market presence in China 3.Good base of construction and Builders 4.Pioneers in Hotel & Hotel development business Strength 5. Its expertise lies in building high-end residential property
1. Not diversified profile of the company 2. More rigorous Government rules and regulation due to its forestry concern. 3. Greater pressure on price as its majority projects are in suburban Weakness areas
1. Merger, acquisition and JV’s for development 2. Opportunities to enter into rental, leasing sector due its high geographical reach. 3. Development in the low cost houses Opportunity 4. Tapping global real estate opportunities with tie-ups
1. Worlds economic turmoil 2. Immense competition 3.Technological advancement by the competitors 4.Fluctuating interest rates and Inflation in Chinese economy Threats 5.Increase in demand of lower rate suburban property
Competition
1. Agile Property Holdings Limited 2. Longfor Properties Company Limited Competitors 3. Soho China Limited
doc_262989794.docx