Description
SWOT ANALYSIS OF COSTA COFFEE
Costa Coffee
Parent Company
Costa Coffee
Category
Coffee joints
Sector
Food Products
Tagline/ Slogan
We make it better
Popular British coffee brand now going global with innovative USP products
STP
Segment
People looking to go to have a coffee and snacks at a hangout place
Target Group
Youth in the middle and higher income groups
Positioning
The best coffee maker in the business
SWOT Analysis
1.Excellent brand name and brand visibility 2. Wide range of products. Strength 3. Reputation for value for money.
1. Present in a limited number of countries Weakness 2. Very few number of stores
1. Taking over, merging, or forming strategic alliances with other coffee companies. 2. Expanding in various consumer markets such as in India and china. Opportunity 3. Continuously expanding
1.Threat from existing coffee chains and fast food outlets Threats 2. Intense price competition.
Competition
1.Cafe Coffee Day 2.Barista 3.Mochas Competitors 4.Star Bucks
doc_478096811.docx
SWOT ANALYSIS OF COSTA COFFEE
Costa Coffee
Parent Company
Costa Coffee
Category
Coffee joints
Sector
Food Products
Tagline/ Slogan
We make it better
Popular British coffee brand now going global with innovative USP products
STP
Segment
People looking to go to have a coffee and snacks at a hangout place
Target Group
Youth in the middle and higher income groups
Positioning
The best coffee maker in the business
SWOT Analysis
1.Excellent brand name and brand visibility 2. Wide range of products. Strength 3. Reputation for value for money.
1. Present in a limited number of countries Weakness 2. Very few number of stores
1. Taking over, merging, or forming strategic alliances with other coffee companies. 2. Expanding in various consumer markets such as in India and china. Opportunity 3. Continuously expanding
1.Threat from existing coffee chains and fast food outlets Threats 2. Intense price competition.
Competition
1.Cafe Coffee Day 2.Barista 3.Mochas Competitors 4.Star Bucks
doc_478096811.docx