Description
SWOT ANALYSIS OF CORNELSEN PUBLISHING
Cornelsen Publishing
Parent Company
Cornelsen
Category
Printing & Publishing
Sector
Media and Entertainment
Tagline/ Slogan
teaching of the English language to the younger generation
A publisher with practical application of products and a pioneer in USP social responsibility
STP
Segment
Educational segment
Target Group
All age groups educational requirements
Develops products which have a practical application and which, in the Positioning best interests of teachers and students
SWOT Analysis
1. Founded in 1946 and has a great reputation in educational publishing segment 2. Good relations with the customers, Authors and distribution channel partners 3. Cornelsen provides an insight into the publisher’s work and the conditions under which it operates 4. Makes possible longer-term program planning as well as large investments, which serve to maintain or improve Cornelsen ability to compete Strength 5. Strong brand name and a stable financial performance
1.Recent presence in the online and e-publishing 2.The publishing is divide into sectors within the company Weakness 3. Limited presence in the emerging economies
1. Strong growth potential in new markets such as online, e-publishing 2.Likely expansion of private education market (mainly English) Intensifying competition Opportunity 3. Possible M&As based to increase global markets
1. . Difficulties in the retail sector in developed countries as the market shifted from ‘bricks and mortar’ retail to online 2. The pressure on institutional library budgets in developed markets Threats 3. Digitization and the rapid growth of online products
Competition
1. Scholastic Corporation 2. Cengage learning Competitors 3. Houghton Mifflin Harcourt
doc_630584316.docx
SWOT ANALYSIS OF CORNELSEN PUBLISHING
Cornelsen Publishing
Parent Company
Cornelsen
Category
Printing & Publishing
Sector
Media and Entertainment
Tagline/ Slogan
teaching of the English language to the younger generation
A publisher with practical application of products and a pioneer in USP social responsibility
STP
Segment
Educational segment
Target Group
All age groups educational requirements
Develops products which have a practical application and which, in the Positioning best interests of teachers and students
SWOT Analysis
1. Founded in 1946 and has a great reputation in educational publishing segment 2. Good relations with the customers, Authors and distribution channel partners 3. Cornelsen provides an insight into the publisher’s work and the conditions under which it operates 4. Makes possible longer-term program planning as well as large investments, which serve to maintain or improve Cornelsen ability to compete Strength 5. Strong brand name and a stable financial performance
1.Recent presence in the online and e-publishing 2.The publishing is divide into sectors within the company Weakness 3. Limited presence in the emerging economies
1. Strong growth potential in new markets such as online, e-publishing 2.Likely expansion of private education market (mainly English) Intensifying competition Opportunity 3. Possible M&As based to increase global markets
1. . Difficulties in the retail sector in developed countries as the market shifted from ‘bricks and mortar’ retail to online 2. The pressure on institutional library budgets in developed markets Threats 3. Digitization and the rapid growth of online products
Competition
1. Scholastic Corporation 2. Cengage learning Competitors 3. Houghton Mifflin Harcourt
doc_630584316.docx