Description
SWOT ANALYSIS OF CONFORAMA
Conforama
Parent Company
Conforama Group
Category
Retail
Sector
Lifestyle and retail
Tagline/ Slogan
C'est bon de changer (It's good to change)
USP
Different variety STP
Segment
Style and quality cautious
Target Group
Upper middle class
Positioning
Quality and variety SWOT Analysis
1. One of the most valuable companies in the world owing to its legacy 2.Association with international celebrities to reach out to the customers 3.Seasonal attractive promotional offers to attract consumers 4.High brand loyalty in consumer minds especially in premium target group 5. Has a strong workforce of over 13000+ employees 6. It is present in France, Switzerland, Portugal and a few other Strength European countries
1. Rising raw material cost causes increase in prices of products Weakness 2. Brand penetration globally is less
1. Expanding into specialized retail store catering can provide specific service to consumers 2.More advertising and marketing would help to increase visibility 3.After collaboration with other brands, brand hopes to make more choice available Opportunity 4. Global expansion would help to increase brand presence
1.The customers have a higher bargaining power and low switching cost Threats 2.Competitive environment in terms of prices and availability Competition
1.Printemps 2.Georges Dufayel Competitors 3.Le bon Marche
doc_168692149.docx
SWOT ANALYSIS OF CONFORAMA
Conforama
Parent Company
Conforama Group
Category
Retail
Sector
Lifestyle and retail
Tagline/ Slogan
C'est bon de changer (It's good to change)
USP
Different variety STP
Segment
Style and quality cautious
Target Group
Upper middle class
Positioning
Quality and variety SWOT Analysis
1. One of the most valuable companies in the world owing to its legacy 2.Association with international celebrities to reach out to the customers 3.Seasonal attractive promotional offers to attract consumers 4.High brand loyalty in consumer minds especially in premium target group 5. Has a strong workforce of over 13000+ employees 6. It is present in France, Switzerland, Portugal and a few other Strength European countries
1. Rising raw material cost causes increase in prices of products Weakness 2. Brand penetration globally is less
1. Expanding into specialized retail store catering can provide specific service to consumers 2.More advertising and marketing would help to increase visibility 3.After collaboration with other brands, brand hopes to make more choice available Opportunity 4. Global expansion would help to increase brand presence
1.The customers have a higher bargaining power and low switching cost Threats 2.Competitive environment in terms of prices and availability Competition
1.Printemps 2.Georges Dufayel Competitors 3.Le bon Marche
doc_168692149.docx