Description
SWOT ANALYSIS OF COLORPLUS
Colorplus
Parent Company
Raymond limited
Category
Apparel and accessories
Sector
Lifestyle and Retail
Tagline/ Slogan
The name spells innovation
USP
Variety of colors with premium quality STP
Segment
People who spend more on Leisure and Casual wear
Target Group
Urban Upper middle class
Positioning
High end Leisure and casual wear SWOT Analysis
1. Usage of pioneered techniques like Golf ball wash, Cone Dyed casuals to maintain product quality. 2. Provides Spectrum is an exclusive membership to premium customers, with excellent rewards and benefits. 3. All garments are handcrafted and use modern technology like “chinos 6030” which ensures wrinkle free clothing. 4. The brand has over 350 stores across the country and is prevalent Strength in the Middle East
1. Global penetration is limited as compared to a few other international brands 2. Presence of Indian and international brands offers more offering to Weakness customers therefore high brand switching
Opportunity
1.Growing Market in India and abroad 2.Consistent growth in India and more fashion conscious people
3.Leverage bigger brand of Raymond
1. Competition from international brands entering the market Threats 2. Constantly changing fashion trends means inventory issues Competition
1.Tommy Hilfiger 2.Peter England Competitors 3.Van Huesen
doc_994774941.docx
SWOT ANALYSIS OF COLORPLUS
Colorplus
Parent Company
Raymond limited
Category
Apparel and accessories
Sector
Lifestyle and Retail
Tagline/ Slogan
The name spells innovation
USP
Variety of colors with premium quality STP
Segment
People who spend more on Leisure and Casual wear
Target Group
Urban Upper middle class
Positioning
High end Leisure and casual wear SWOT Analysis
1. Usage of pioneered techniques like Golf ball wash, Cone Dyed casuals to maintain product quality. 2. Provides Spectrum is an exclusive membership to premium customers, with excellent rewards and benefits. 3. All garments are handcrafted and use modern technology like “chinos 6030” which ensures wrinkle free clothing. 4. The brand has over 350 stores across the country and is prevalent Strength in the Middle East
1. Global penetration is limited as compared to a few other international brands 2. Presence of Indian and international brands offers more offering to Weakness customers therefore high brand switching
Opportunity
1.Growing Market in India and abroad 2.Consistent growth in India and more fashion conscious people
3.Leverage bigger brand of Raymond
1. Competition from international brands entering the market Threats 2. Constantly changing fashion trends means inventory issues Competition
1.Tommy Hilfiger 2.Peter England Competitors 3.Van Huesen
doc_994774941.docx